Making Your First Million.pdf - Association of Net Entrepreneurs and ...

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Making Your First Million What do you know? Maybe, like Max Walker, you know a lot of jokes. Maybe like Albert Facey you know hardship. Maybe like Phil Ward you know how to write business newsletters. Maybe like Don Burke you know about gardening, or like Jan Somers you know about real estate. There are a lot of people who may benefit from what you know. One of the most intriguing ads I've ever seen is the size of a postage stamp. It reads: "$5 makes $100". It's clearly some form of gambling system. It must have been a successful business for the owner as it repeated in the Daily Telegraph for many years. Information, software, entertainment, the raw cost on these, once the production costs have been amortized is essentially zero. I spent 6 months writing some clunky software for the Apple in 1979 and decided to try to sell it. I rang an American magazine, Interface Age: "Hi, this is George Parry here. I'd like to take out an ad in your magazine." "Oh, that's fine sir. A full-page starts at $13,000." I choked. "Well, you don't understand. I'm ringing from Australia . . . " "Well I'm happy to hear that sir because our overseas rate is $6000 a page." I went silent again. "Look. I have to level with you. I can afford a hundred bucks." It was her turn to go silent. "Well sir, I could give you a market place ad for a hundred dollars. But you'll have to repeat it at least twice." "Sure that's fine. Would you like me to dictate the ad?" I was getting the hang of this now. "Yes sir. Go right ahead." "Okay here goes: Classroom Computer Package for the Apple. Send $55 to Micro- Educational Park Rd Garden Suburb Australia . . ." "Stop." SiteSelling.com 64
Making Your First Million "What do you mean stop? I'm just getting started." "You've run out of space. I've reduced the header to 8 point and the body copy to 6 and you've now run out of space." "Okay," I said, "Let's run with that." I had no idea what she was saying. Two months later the magazine appeared. I searched and searched the 300 pages and couldn't find the ad, and then finally I found it. About the size of the tiniest postage stamp. I was disgusted. I'd wasted $200. The following Monday I received a letter from Ted Perry from the San Diego Unified School District requesting I send him a copy of the software. Enclosed were a US$50 bill and a 5. Cash. I hastily copied the disk on my single disk drive, inserted it into the photocopied documentation, into a padded bag, put it into the basket of my push-bike and rode to Charlestown post office. My first sale. On the Tuesday there were 3 orders. I'd paid for the ad already! On the Wednesday 17 and the Thursday 43. And it grew from there. My cost including postage was $5. I was selling information that people wanted and was about to be swamped with money. More money than I'd earned in my life to that point. And it kept getting better. It is still possible to be an overnight success. 'They' haven't got it all sewn up. Every shift in the market opens up the seams and money comes spilling out. You just have to position yourself to be where the market is moving to, to find that magic something, product, information, service that taps into the mother lode of cash that's there. Build a better mousetrap and the world will beat a pathway to your door. Find something that isn't being done and do it, or find something that's being done badly (and isn't there some scope here!) and do it better. SiteSelling.com 65
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