Making Your First Million.pdf - Association of Net Entrepreneurs and ...

Making Your First Million
plastic gadget selling for $30 plus $4 p&h. In the latest Gardening Australia he's
produced 2 ads, one full colour, the other mono. The other difference is the price, one
$30, the other $28. A mistake? Not a bit of it if you consider the psychology. You see the
ad for $30 plus $4 p&h, then you see the ad for $28 no delivery charge. Look! He's made
a mistake. Better get in and buy for $28 before he wakes up! Hoohah! Or the bloke with
the deep watering garden wand. A piece of aluminum tube that clicks on the end of the
hose, you poke it in the ground and it waters the roots of the plants. Originally homemade
but now looking a little more professional. Less than $10 in materials. Mail-orders
at $44. Half-page ad. Every month.
And you think you couldn't do it? Last time I was in Taiwan I visited the Trade Centre,
seven floors of knick knacks. A thousand manufacturers represented there. The tip of the
iceberg. How about a $3 plant moisture detector with a bird that sings when the pot-plant
needs watering. Retails for $30. Or a standalone solar garden light for $8. Retails for $90.
Or a solar street number which illuminates at night for $4. It's all there waiting for you.
Vietnam, Mexico, Romania, Thailand, Fiji, China. They all produce cheap and cheerful
products you can buy for a buck and sell for ten. How about jewelry and semi-precious
stones, local carved items. You can buy these for a buck and sell them for fifty.
Most people go round with their eyes closed. "I'm comfortable as I am. Leave me alone.
I'm just doing my job." We make our own luck by actively getting involved in life and
seeing if there's a better way of doing things. Whatever you're doing, unless you're a
hermit, you will come in contact with people. Engage your power of curiosity. Try to
understand the processes involved and see if there's a better way. There's always a better
way, and by definition a more efficient and profitable way. People will tell you if you
ask. Try to get to where the action is. Don't hang back in life's backwaters. Take an
interest. Start out with the deliberate intention of creating a business somehow from the
environment you're in. Look hard enough and you'll find a need that can profitably be
filled by you. My business partner taught a young man who started a two person business
sourcing novelty toys for Kinder Surprise and McDonalds. Now in his late twenties his
business is enormous. Don't be panicked by your pressing financial needs and your
apparent lack of progress. This time you take in planning is crucial to your future success.
Think everything through.
Continue each day to add ideas to your list of possibilities. Write them down and run
them through the sieve of your brain. Try to harness the power of your imagination to
anticipate into the future how your business would evolve. Plan, don't daydream. Make
your plans concrete by writing them down with budgets and timetables. It doesn't matter
if it doesn't eventuate and it doesn't matter if you or others think it's foolish. What you're
doing is disciplining your mind, getting into the swing of being in business. It's the
mental practice of the champion golfer who goes over and over each hole for days and
days before the tournament. Like the fledgling bird on the cliff ledge you're getting ready
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