The Role of Local Food in Maldives Tourism - Scholarly Commons ...
The Role of Local Food in Maldives Tourism - Scholarly Commons ...
The Role of Local Food in Maldives Tourism - Scholarly Commons ...
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Compared to other types <strong>of</strong> cuis<strong>in</strong>e, Maldivian cuis<strong>in</strong>e is considered as the least<br />
important type <strong>of</strong> food <strong>in</strong> tourism market<strong>in</strong>g. <strong>Food</strong>s that were given the highest<br />
importance reflect the dom<strong>in</strong>ant tourist market groups. As discussed <strong>in</strong> Chapter 4, the<br />
largest source market is Europe with Italy lead<strong>in</strong>g the market from this region, while<br />
from Asia Japan is the market leader. ‘Other food’ which was specified as Japanese and<br />
Korean was selected as extremely important by three out <strong>of</strong> the four respondents who<br />
answered this question. All these types <strong>of</strong> cuis<strong>in</strong>es use ma<strong>in</strong>ly imported food and not<br />
much local products are used apart from fish that is <strong>of</strong>ten used <strong>in</strong> Asian dishes.<br />
Consider<strong>in</strong>g the importance given to these foods <strong>in</strong> the tourism establishments, the high<br />
food cost percentage on imported food can be expla<strong>in</strong>ed.<br />
5.3 Summary<br />
This chapter has shown that local food plays a relatively limited role <strong>in</strong> the market<strong>in</strong>g<br />
and promotion <strong>of</strong> <strong>Maldives</strong> tourism. This is reflected <strong>in</strong> the comparatively limited use <strong>of</strong><br />
local produce and cuis<strong>in</strong>e <strong>in</strong> the tourist resorts. Both operators and experts argue that<br />
there is limited use <strong>of</strong> local products by the tourism <strong>in</strong>dustry and that use <strong>of</strong> local food<br />
<strong>in</strong> tourism market<strong>in</strong>g is limited and is not viewed as important.<br />
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