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january 2007 - Professional Photographer Magazine

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Whether it’s coaxing a sincere smile out of<br />

an anxious bride or catching an unguarded<br />

expression on the face of a down-on-hisluck<br />

man on the street, Mark Ridout has a<br />

knack for making people comfortable in<br />

front of his camera.<br />

“It’s not always just about taking great<br />

pictures,” he says. “You have to build rapport<br />

before you start shooting. I like meeting new<br />

people and bonding with them.”<br />

Ridout’s home is the quiet town of Lindsay,<br />

Ontario, but he draws customers from both<br />

sides of the border. He started out with mainly<br />

local clients, but his popularity spread rapidly<br />

by word of mouth. He’s never spent a dime<br />

on advertising, not even in the local phone<br />

book. Ridout shoots about 25 weddings a year,<br />

and that’s his ideal workload. He’s covered weddings<br />

all over Europe, the United States and the<br />

Caribbean, and most frequently, sunny Cuba, a<br />

popular spot for Canadians to tie the knot.<br />

Traveling for weddings is Ridout’s favorite<br />

gig. He hangs out with the family and their<br />

friends in the days leading up to the wedding<br />

and becomes one of their own. The result?<br />

They let down their guard.<br />

“Look at my pictures,” says Ridout. “They’re<br />

genuine smiles, not fake. I love shooting weddings,<br />

having fun, talking to everyone. We<br />

always have a good time.” For destination<br />

weddings, Ridout usually allows himself a<br />

few days post-wedding to go exploring with<br />

his camera. Some of his best impromptu<br />

portraits are the result of striking up a<br />

casual conversation with complete strangers.<br />

“I put a lot of stuff from my travels on my<br />

Web site,” says Ridout. “People can see that I<br />

have a good eye, and that I can incorporate<br />

my design sense into wedding photography.”<br />

Ridout’s interest in photography began at age<br />

17, when he set up a darkroom in his<br />

parents’ wine cellar. In college, he operated a<br />

lithographic camera, training his eye toward<br />

the printing industry and eventually<br />

becoming a four-color stripper, working on<br />

“Look at my pictures. They’re genuine smiles,<br />

not fake. I love shooting weddings, having fun,<br />

talking to everyone. We always have a good time.”

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