january 2007 - Professional Photographer Magazine
january 2007 - Professional Photographer Magazine
january 2007 - Professional Photographer Magazine
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MAKE MORE MONEY<br />
SPECIALTY CONFERENCES<br />
The Peabody Hotel l Memphis, Tennessee<br />
July 29 – August 1, <strong>2007</strong><br />
More business info. More techniques. More<br />
financial tips. These conferences simply offer you<br />
more. In four days, you can make your choice of 4<br />
different conference tracks…or you can go to all!<br />
For the first time, Make More Money Specialty<br />
Conferences are focused so that no program<br />
competes with another. And there is truly something<br />
here for all photographers to learn. Whether you<br />
want to learn more about school photography, improve<br />
your workflow, or increase your marketing and finance<br />
abilities, these conferences have programs for you.<br />
And if you are new to the field, you can head for the<br />
evening Basics Conference, focused on getting started<br />
in photography. In addition to the educational<br />
programs, you have the chance to attend<br />
a 3-day trade show. With programs that touch the<br />
needs of all fields, Make More Money aims to help<br />
every professional photographer do just that.<br />
Call 800-786-6277, or visit http://events.ppa.com, and<br />
watch future issues of <strong>Professional</strong> <strong>Photographer</strong><br />
magazine for more information.<br />
STUDIO MANAGEMENT<br />
STUDIO MANAGEMENT<br />
Several SMS Workshops are being planned for <strong>2007</strong><br />
February 19-21; May 7-9; June 18-20;<br />
August 20-22; December 3-5, <strong>2007</strong><br />
Put your studio on the road to increased profitability by<br />
attending PPA’s 3-day SMS Workshop, repeated<br />
several times throughout the year. Receive practical,<br />
down-to-earth instruction in both a group setting and<br />
one-on-one consultations on these essential elements<br />
for business success:<br />
>><br />
Sales levels that assure profitability<br />
>><br />
Pricing photography for profit<br />
Knowing where your business<br />
>><br />
stands through easy-to-understand<br />
managerial accounting<br />
>> Creating a compelling business<br />
concept and brand<br />
>> Strategies for marketing your<br />
business image<br />
>> Building marketing partnerships to<br />
increase business volume<br />
>><br />
Marketing back to existing clients<br />
>> Comfortable sales techniques that<br />
increase profitability<br />
>><br />
Deciding if you can afford to hire employees<br />
>> Choosing the appropriate business model<br />
for your studio<br />
>><br />
Making the most of your studio<br />
space — home studio or retail location<br />
Visit http://events.ppa.com for a list of upcoming<br />
SMS Workshops. If you would like to receive<br />
advance notification or reserve a spot for a future<br />
workshop, please call Beth Moore at 800-339-5451,<br />
ext. 244.<br />
http://events.ppa.com<br />
PPA MEDITERRANEAN CRUISE<br />
Hosted by the Texas School of <strong>Professional</strong> Photography<br />
Departs from Barcelona, Spain<br />
July 7-14, <strong>2007</strong><br />
This seven-day cruise, departing from Barcelona,<br />
Spain, takes in six ports from Spain, France and Italy,<br />
introducing you to awe-inspiring images and culture.<br />
Aboard ship our group will be conducting educational<br />
seminars presented by professional photographers.<br />
Off-ship, we dock at some of the most beautiful and<br />
picturesque ports in the Mediterranean. Private<br />
functions are also coordinated for group get-togethers.<br />
For information about this fabulous trip please<br />
contact Don Dickson at 806-296-2276. Visit<br />
http://events.ppa.com for more information and<br />
registration instructions.<br />
JUDGES WORKSHOP AT<br />
THE INTERNATIONAL<br />
PRINT COMPETITION<br />
Daytona Beach, Florida<br />
July 22-25, <strong>2007</strong><br />
Are you interested in learning what goes on behind the<br />
scenes during print judging? Join PPA-approved jury<br />
chairmen as they demystify the world of image judging.<br />
Held in conjunction with the International Print<br />
Competition, this class will explore the ins and outs of<br />
what makes a print “merit worthy” and will provide<br />
students with the opportunity to observe competition<br />
process and protocol. You’ll leave this course feeling<br />
confident in your ability to identify merit images. PPA<br />
members with ten exhibition merits will receive PEC<br />
credit for attending the workshop. This workshop<br />
fulfills one of the requirements for becoming a PPAapproved<br />
affiliated juror.<br />
For additional information on becoming an approved<br />
juror, contact Jim Dingwell, PEC Administrator, at<br />
jdingwell@ppa.com or 866-591-9190. Visit<br />
www.ppa.com for more information and registration<br />
instructions or call PPA’s Customer Service Center at<br />
800-786-6277.
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