january 2007 - Professional Photographer Magazine

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Today Association News for Members of Professional Photographers of America David DeJonge of DeJonge Studio in Grand Rapids, Michigan, hoped that their new promotional catalog would paint the studio as a leader and strengthen their brand name. As a result of the care and thought put into each image and every section of text, DeJonge Studio both accomplished their purpose and won the Promotional Campaign category of the 2006 AN-NE Awards. GOALS: Position the studio as the leader in portrait services in the community while solidifying brand-name identity and giving clear descriptions of their services. TARGET AUDIENCE: The catalog was targeted to DeJonge Studio’s existing client base and was used in pursuing new customer leads both locally and nationally. RESEARCH & PRODUCTION: To understand how to best portray their studio, DeJonge researched competitor’s literature, websites and brochures, along with books of historical influential photographers. Combining the best ideas generated from this research, DeJonge Studio created the design and layout of the entire catalog in house over a six-month period. MESSAGE: DeJonge Studio displays excellence in images and testimonials of praise to show that they are the leader in portrait services. RESULTS: Their time was well spent as the catalog strengthened and retained their existing client base, while expanding it. Not only has their business increased, but their recognition and reputation has increased significantly as well. FINAL WORDS: Success! You see it in both the results and in the well-designed, impressive catalog. p4 REMARKABLE MARKETING Preparation + Opportunity = Success PPA’s annual AN-NE Awards competition recognizes outstanding marketing efforts in professional photography. AFFILIATE SCHOOL SPOTLIGHT Georgia School April 29 - May 4, 2007 | Clarkesville, GA Contact: Thomas McCollum gppaed@bellsouth.net 888-272-3711 Website: www.gppa.com Tuition: $500 Member; $650 Non-member Course information: “Basic Photoshop” with Al Audleman “Corel Painter” with Cheri MacCallum “Basic Professional Photography” with Louis Tonsmeire • “Children Photography” with Kevin Newsome • “Fine Art Portraits” with Julie Hughes • “High School Seniors” with Tom Bagby International Photographic Arts School April 1-4, 2007 | Indianapolis, IN Contact:Patrick Rice prfisheye@aol.com 440-343-7400 Website:www.apag.net Course information: Please visit www.apag.net for the latest information. News & Notes Texas School of Professional Photography April 22-27, 2007 | College Station, TX Contact: Don Dickson ddickson@lonestarbbs.com 806-296-2276 Website: www.tppa.org/school.htm Tuition: $430 TPPA and PPA members (evening meals included) $515 for Non members Course information: Come join 1000 photographers for the greatest education and unbelievable fun. With 33 classes, there is something for everyone. Sign up this year and enjoy the “Texas School Experience.” All the following instructors will be at the 2007 Texas School: Suzette Allen & Jon Yoshinaga • Carol Andrews & Joe Glyda Doug Box • Carl Caylor • Tony Corbell • Bry Cox • Mitch Daniels & Bill Welliver • Jim DiVitale & Helene Glassman • Scott A. Dupras • Don Emmerich Rick & Deborah Ferro Colleen Gonsar & Darty Hines • Mitche Graf • Jamie Hayes & Mary Fisk-Taylor • Kalen Henderson • Elizabeth & Trey Homan • Janine Killian & Karen Peters • Julieanne Kost & Tony Smith • Steve Kozak • Don MacGregor • Tim Meyer Dave Newman •Lori Nordstrom & Scott Kurkian • Larry Peters & Brian Killian Arthur Rainville & Jennifer Hudson • Michael Redford • Jack Reznicki • Ralph & Ryan Romaguera • Joseph & Louise Simone Eddie Tapp • Tim & Beverly Walden • Ann Monteith • John Wilson • Helen Yancy www.ppa.com
Professional Photographers of America (PPA) has a proud tradition of providing its members with outstanding educational opportunities through its annual events, PPA-Merited classes, and its PPA Affiliate School Network. PPA is pleased to provide you with this Education Guide. Please use this guide as a reference tool, and visit www.ppa.com for the most current information on PPA and Affiliate School events, or contact each school directly. 07 EVENTS & EDUCATION
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©Gregory Heisler JANUARY 2007 | WW
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Announcing GP Albums After 73 years
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CONTENTS PROFESSIONAL PHOTOGRAPHER
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Enhanced Webshow New look, larger i
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EDITORIAL Celebrating 100 years KIC
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12 • www.ppmag.com Professional P
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©Tom McDonald from the files of th
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©Dennis Craft DENNIS CRAFT While v
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Welcome to the Most Comprehensive W
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CONTACT SHEET What’s New, Events,
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CONTACT SHEET (continued from p. 23
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CONTACT SHEET Building a Dream Calv
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After a couple of decades on the jo
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interpreted as too intense; too lit
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PROFIT CENTER Think about flirting.
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PROFIT CENTER Clients often get the
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PROFIT CENTER I recently had an ama
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The award winning Premira album dig
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THE GOODS PRODUCT CLOSEUPS BY KAREN
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If you want a less pricey album tha
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THE GOODS: PRO REVIEW The shooting
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THE GOODS: PRO REVIEW Epson ups the
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tray, so there’s just one layer o
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Watch your business grow by leaps a
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THE GOODS: PRO REVIEW Image stabili
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an adjacent vessel. Both yachts wer
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THE GOODS COLOR MANAGEMENT BY ANDRE
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THE GOODS Lightroom offers three op
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THE GOODS: TUTORIAL You find the pe
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THE GOODS: TUTORIAL tint. When you
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‘‘ THE GOODS: TUTORIAL All you
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about storing and backing up images
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architecture and modern design, Lit
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True Black & White Prints from Digi
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‘‘ another person’s thought p
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All images ©Jeff Lubin Flashy tren
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Page 103 and 104: magazines and book covers. Staying
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Page 107 and 108: WIN A$3000 HOT ONE SHOPPING SPREE!
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Page 149 and 150: January 2007 • Professional Photo
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Natural Color Imaging 418 Noritsu A
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Canon USA 725 Epson America, Inc 11
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Exhibitor Spotlight www.ImagingUSA
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Welcome to the Most Comprehensive W
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Photo by Fotoquintero.com We bring
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13. Carry a notepad and pen to jot
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COMMERCIAL PHOTOGRAPHY CONFERENCE @
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Don’t MISS January 14-16, 2007
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General INFO Imaging USA January 14
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Adobe Photoshop and Lightroom for P
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2007
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