january 2007 - Professional Photographer Magazine

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‘‘ Ultimately, the best price protection someone can have is being unique… When people follow trends and their style becomes ’’ less definable, it fuels their doom. anymore. There’s a level of business acumen that has become far more crucial. You just have to find ways to present yourself, to sell yourself, to use whatever means at your disposal to create a market for yourself, instead of just concentrating on pictures.” Professional photography has changed, to be sure. And certainly it’s a more dynamic, volatile and unpredictable business than ever before. Yet it still offers tremendous opportunity for those who can combine a distinctive vision with the right amount of commercial savvy. And, as Heisler says, “I still wake up every day excited about it. It’s fascinating and it’s satisfying—and it still beats working for a living!” ■ To see more of Gregory Heisler’s images, visit www.gregoryheisler.com. Don’t miss Gregory Heisler as he presents the Super Program at Imaging USA 2007 in San Antonio, Texas, January 14-16. In a special evening appearance, Heisler delivers his insights on making the digital transition. For more information, call 888-260-0016 or visit www.imagingusa.org.
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©Gregory Heisler JANUARY 2007 | WW
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Announcing GP Albums After 73 years
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CONTENTS PROFESSIONAL PHOTOGRAPHER
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Enhanced Webshow New look, larger i
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EDITORIAL Celebrating 100 years KIC
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12 • www.ppmag.com Professional P
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©Tom McDonald from the files of th
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©Dennis Craft DENNIS CRAFT While v
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Welcome to the Most Comprehensive W
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CONTACT SHEET What’s New, Events,
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CONTACT SHEET (continued from p. 23
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CONTACT SHEET Building a Dream Calv
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After a couple of decades on the jo
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interpreted as too intense; too lit
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PROFIT CENTER Think about flirting.
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PROFIT CENTER Clients often get the
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PROFIT CENTER I recently had an ama
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The award winning Premira album dig
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THE GOODS PRODUCT CLOSEUPS BY KAREN
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If you want a less pricey album tha
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THE GOODS: PRO REVIEW The shooting
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THE GOODS: PRO REVIEW Epson ups the
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tray, so there’s just one layer o
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Watch your business grow by leaps a
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THE GOODS: PRO REVIEW Image stabili
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an adjacent vessel. Both yachts wer
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THE GOODS COLOR MANAGEMENT BY ANDRE
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THE GOODS Lightroom offers three op
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THE GOODS: TUTORIAL You find the pe
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THE GOODS: TUTORIAL tint. When you
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‘‘ THE GOODS: TUTORIAL All you
Page 77 and 78: about storing and backing up images
Page 79 and 80: architecture and modern design, Lit
Page 81 and 82: True Black & White Prints from Digi
Page 83 and 84: ‘‘ another person’s thought p
Page 86 and 87: All images ©Jeff Lubin Flashy tren
Page 88: PORTRAITURE kind of other artwork o
Page 93 and 94: Regular BY STEPHANIE BOOZER All ima
Page 95 and 96: He borrowed his dad’s 35mm camera
Page 97 and 98: on the region’s residents. “It
Page 99 and 100: Workfl ow. Image Management. Busine
Page 101 and 102: PEOPLE PERSON BY STEPHANIE BOOZER A
Page 103 and 104: magazines and book covers. Staying
Page 105 and 106: Photoshop World is coming to Boston
Page 107 and 108: WIN A$3000 HOT ONE SHOPPING SPREE!
Page 109 and 110: (Continued from p. 106) pumped on t
Page 111 and 112: All images ©Hollye Schumacher
Page 114: get married outdoors it’s because
Page 117 and 118: My association with PPA has been an
Page 119 and 120: alance
Page 123 and 124: was a success, but the patient died
Page 125: painted, very funky looking portrai
Page 129 and 130: March 17-21 C: PPSNY, Conference Ce
Page 132: January 28-February 1 Lamarr Willia
Page 136 and 137: Gary Meek was in the wedding busine
Page 138 and 139: Today Association News for Members
Page 140 and 141: 07 EVENTS IMAGING USA Henry B. Gonz
Page 142 and 143: 07 EDUCATION MERIT & DEGREE PROGRAM
Page 144 and 145: © Bruce Belling © Carol Ann Dwyer
Page 146: ppa= propels protects guides opens
Page 149 and 150: January 2007 • Professional Photo
Page 159 and 160: ProductMall SOMETHING PixPen The Pe
Page 161 and 162: UNITED PROMOTIONS, INC. • FULL SE
Page 163 and 164: January 14-16, 2007 San Antonio, T
Page 165 and 166: Thank You to the IMAGING USA SPONSO
Page 167 and 168: IMAGING USA JANUARY 14-16,2007 SA
Page 169 and 170: » TUESDAY - JANUARY 16, 2007 7:00a
Page 171 and 172: © Eastman Kodak Company, 2007. Kod
Page 173 and 174: Clients get emotional. Create slide
Page 175 and 176: Mark Ridout Duane Sauro M.Photog.ME
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PASSION WITH POWER PERFORMANCE WITH
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{ BOOKMARK } Professional Photograp
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DriveSavers Booth: 859 400 Bel Mari
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Miller's Professional Imaging Booth
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SuccessWare Inc. Booth: 958 11800 F
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Bumper Stickers Century Marketing 7
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Natural Color Imaging 418 Noritsu A
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Canon USA 725 Epson America, Inc 11
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Exhibitor Spotlight www.ImagingUSA
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Welcome to the Most Comprehensive W
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Photo by Fotoquintero.com We bring
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13. Carry a notepad and pen to jot
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COMMERCIAL PHOTOGRAPHY CONFERENCE @
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Don’t MISS January 14-16, 2007
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General INFO Imaging USA January 14
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Adobe Photoshop and Lightroom for P
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2007
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