january 2007 - Professional Photographer Magazine
january 2007 - Professional Photographer Magazine
january 2007 - Professional Photographer Magazine
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» MONDAY - JANUARY 15, <strong>2007</strong><br />
7:00am - 8:30am<br />
9:00am - 10:30am<br />
11:00am - 12:30pm<br />
5:00pm - 6:30pm<br />
7:00pm - 8:30pm<br />
IMAGING USA JANUARY 14-16,<strong>2007</strong> SAN ANTONIO,TX<br />
ESSENTIALS WEDDING/PORTRAIT SPOTLIGHT ADOBE PHOTOSHOP<br />
Rock Star Publicity<br />
Sarah Petty<br />
CC., Mission Rm, Street Level<br />
Sarah’s studio generated over<br />
$70,000 in free publicity in four<br />
years. Their proven Meaty<br />
Marketing strategies can generate<br />
publicity of rock star proportions<br />
for your business.<br />
Sponsored by WHCC<br />
Kodak's <strong>Photographer</strong>s<br />
to Watch<br />
Laura Novak<br />
Jennifer Hillenga<br />
CC., Mission Rm, Street Level<br />
Enjoy stories and images from<br />
these photographers who have<br />
made it to the top of their<br />
business.<br />
Sponsored by Kodak<br />
The Greek Girl’s Guide to<br />
Creating Customer Loyalty<br />
Angela Carson<br />
CC., Ballroom B, Street Level<br />
Learn Angela’s secrets to having<br />
65-75% of her yearly<br />
income from returning clients,<br />
and the profitable techniques<br />
you can implement right away<br />
to make your business more<br />
successful!<br />
s<br />
The Creation of Ecstasy:<br />
Celebrating the Genius of<br />
John Singer Sargent<br />
Arthur Rainville<br />
Jennifer Hudson<br />
CC., Ballroom B, Street Level<br />
Watch as these artists compose<br />
their “Allegorie” masterpieces<br />
in homage to American painter<br />
John Singer Sargent.<br />
Sponsored by Fujifilm<br />
s<br />
From Glass Plates to Digital<br />
Al Gilbert<br />
CC., Ballroom B, Street Level<br />
Learn to use advertising to<br />
promote demand for digital<br />
portrait photography and how to<br />
properly light portrait subjects<br />
for digital photography.<br />
PPA’s 2006 Lifetime<br />
Achievement Winner<br />
9:00am - 11:00am | Certification Exams | La Reina Rm, Hilton Mezzanine fl.<br />
The Art of Children's Photography<br />
Susan Michal<br />
CC., Rm 006, River Level<br />
Think outside the box and take<br />
children's portraiture to a new<br />
level through marketing, customer<br />
service and product. Other topics<br />
include charitable marketing and<br />
how to sell the “experience.”<br />
Sponsored by Photodex<br />
Texas-Sized Profits from<br />
Studio Special Events<br />
Lisa Jane Murphey<br />
CC., Rm 006, River Level<br />
Learn how to create, market<br />
and sell studio specials using<br />
creative props to increase<br />
your studio’s cash flow.<br />
Sponsored by Epson<br />
Instant Wow Factor:<br />
The Power of Presets<br />
Jack Davis<br />
CC., Ballroom A, Street Level<br />
Dramatically improve your workflow<br />
by doing it once in<br />
Photoshop (or Adobe Camera<br />
Raw) and saving it as a Preset or<br />
Action. You’ll also get 50 of<br />
Jack’s greatest Wow Presets.<br />
Adobe Photoshop Lightroom<br />
Julieanne Kost<br />
CC., Ballroom A, Street Level<br />
Maximize your productivity and<br />
avoid repetitive tasks with this<br />
streamlined way to import,<br />
manage, select, rate, tag, edit,<br />
develop and showcase large<br />
volumes of images with Adobe<br />
Lightroom.<br />
Become a Photoshop<br />
Action Hero (or Heroine)<br />
Kevin Kubota<br />
CC., Ballroom A, Street Level<br />
Kevin created the famous<br />
Artistic Tools Action Pack and<br />
will teach you how to create<br />
your own powerful Photoshop<br />
actions. You’ll save time, save<br />
money, and create more<br />
beautiful images!<br />
7:00am - 8:30am<br />
9:00am - 10:30am<br />
11:00am - 12:30pm<br />
5:00pm - 6:30pm<br />
SPORT & EVENT<br />
Team & Individual Sports<br />
Dennis Kirkpatrick<br />
CC., River Rm, River Level<br />
Learn to consistently balance<br />
your lighting for great color;<br />
get the proper exposure; read<br />
your histogram; properly pose<br />
individuals and teams; and<br />
easily create graphics and<br />
posters that increase revenue.<br />
Best Business Practices for<br />
<strong>Photographer</strong>s<br />
John Harrington<br />
CC., River Rm, River Level<br />
Negotiations, contracts, pricing,<br />
hiring assistants, office<br />
systems, dealing with difficult<br />
clients, and working with<br />
accountants and lawyers will<br />
all be covered in this very<br />
important session.<br />
11:00am - 5:30pm | Imaging Expo | Imaging Expo | Microsoft Theatre ( Schedule: 1pm Denis Reggie / 2:30 pm Bambi Cantrell / 4pm Windows Vista Preview)<br />
Illuminating Creativity<br />
John Paul Caponigro<br />
CC., Mission Rm, Street Level<br />
Discover techniques to structure<br />
your creative process and<br />
increase productivity. Learn how<br />
to find new ideas and ensure<br />
they’re not lost or forgotten and<br />
ways to clarify your unique<br />
vision so others understand.<br />
Sponsored by Epson<br />
Creating Momentum in<br />
Your Sales & Marketing<br />
Richard Markham<br />
CC., River Rm, River Level<br />
Reach new leagues and<br />
retain your current youth<br />
sports organizations. Learn to<br />
develop and grow your<br />
business while retaining your<br />
current base year after year.<br />
Imaging USA Super Program: BC to AD…Before Chips to After Digital – Making a Transition<br />
Gregory Heisler – A Canon Explorer of Light | Sponsored by Canon<br />
CC., Ballroom A, Street Level<br />
Best known for his TIME magazine covers, Gregory will present his stunning array of work that reflects his passion, talent and unprecedented career. He will share his experiences<br />
from photographing US Presidents to Olympic hopefuls, and talk about how shooting digital has changed his way of “seeing” photography.<br />
P5 www.ImagingUSA.org<br />
s<br />
The <strong>2007</strong> Album Unveiling<br />
Susan Powers & Dave Johnson<br />
CC., Mission Rm, Street Level<br />
Albums are a primary product for<br />
many successful studios. You’ll<br />
see the winning albums from<br />
2006 and the top design trends<br />
and products, and then engage<br />
in a lively panel discussion<br />
where the album makers will<br />
answer your questions.<br />
11:30am - 3:30pm | SMS Marketing Consultations | Imaging Expo, Booth 723<br />
Husbands & Wives:<br />
The Newlywed Game<br />
of Photography<br />
Jeff & Julia Woods, Steve Post<br />
& Angela Carson, Dennis &<br />
Lori Craft, Bob & Edna Lloyd,<br />
moderated by Louis Tonsmeire<br />
CC., Rm 006, River Level<br />
This panel discusses the trials,<br />
tribulations and fun of couples<br />
operating a studio together.<br />
Digital Challenges vs.<br />
Digital Opportunities<br />
Peggie Vallejo Hall<br />
Marisol Estevez<br />
CC., Rm 006, River Level<br />
Learn to use digital to create<br />
new products and different markets,<br />
change the way you<br />
see and sell photography, and<br />
develop a different style.<br />
Children, Families & Pet<br />
Portraiture - Be Artistic with<br />
Products that Sell<br />
Helen Yancy<br />
CC., Ballroom B, Street Level<br />
Create portraits using Photoshop<br />
and Painter. Discover Helen’s<br />
methods for creating & selling<br />
images as Fine Art Portraiture.<br />
Sponsored by Corel<br />
The Art of Digital B&W<br />
Jeff Schewe<br />
CC., Ballroom A, Street Level<br />
Processing and converting from<br />
digital RGB images to digital<br />
B&W is an art. Learn the<br />
processes involved to make a<br />
digital B&W images that<br />
produces the snap and tonality<br />
of analog B&W photography.<br />
CC = Henry B. Gonzalez Convention Center<br />
S = Spanish Translation Available<br />
Location, Location,<br />
Location! Taking Digital<br />
Workflow Into the Field<br />
Serge Timacheff<br />
CC., River Rm, River Level<br />
Serge will explain his specific<br />
methodology, including software<br />
and techniques for managing<br />
images safely and effectively,<br />
what equipment to use, and<br />
how to best prepare and work<br />
in various locations.
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