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january 2007 - Professional Photographer Magazine

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Faithful color. Incredible latitude.<br />

An effortless workflow.<br />

All under a beautiful umbrella called Pro 400H.<br />

©2006 Jose Villa Fujifilm Pro 400H 135 format<br />

©2006 FUJIFILM U.S.A., Inc.<br />

Jose Villa<br />

In a digital age, is it possible to have a renaissance in film? Jose Villa says, yes.<br />

“In this shot the light was changing constantly, the shadows growing longer by<br />

the second, but Pro 400H handled the ever-changing, challenging conditions<br />

beautifully. The film not only gave me smooth gradation from highlight to shadow<br />

but also superb skin tones as I moved in closer.” Equally important after a long day,<br />

Pro 400H is optimized for scanning, providing ultimate compatibility with today's<br />

digital workflow. So, as the sun finally set, Jose was assured that he wouldn’t be<br />

spending his evening hours in front of his computer.

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