january 2007 - Professional Photographer Magazine
january 2007 - Professional Photographer Magazine
january 2007 - Professional Photographer Magazine
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» PRE-CONVENTION : JANUARY 11-13,<strong>2007</strong><br />
9:00am - 5:00pm<br />
9:00am - 5:00pm<br />
9:00am - 5:00pm<br />
7:00pm - 9:00pm<br />
IMAGING USA<br />
Schedule<br />
<br />
JANUARY 14-16, <strong>2007</strong> SAN ANTONIO,TX<br />
THURSDAY, JAN. 11 FRIDAY, JAN. 12 SATURDAY, JAN. 13<br />
P3 www.ImagingUSA.org<br />
additional fees apply for pre-convention courses<br />
The Secrets to Success When Turning Pro $199<br />
Steve Kozak<br />
Corte Real ABC Rm, Hilton 22 nd fl<br />
Making the transition into professional photography. This program gives you a solid foundation on<br />
which to build a successful career in photography. Steve’s down-to-earth presentation examines photography<br />
from three aspects: the fundamentals, the business and the art. Gain the insight to help you<br />
turn your passion for photography into a profession.<br />
*Business Module 1:<br />
Financial Management<br />
and Accounting $129<br />
Kent Englebert<br />
Scott Kurkian<br />
La Condesa, Hilton 22 nd fl<br />
Learn the components of a<br />
financial statement in easyto-understand<br />
terms and how<br />
to plan and track your business<br />
success.<br />
*Business Module 5:<br />
Studio Operations $129<br />
Craig Schmidt<br />
Corte Real D, Hilton 22 nd fl<br />
Learn how to handle your<br />
business image, studio and<br />
digital workflow, file/order<br />
management, personnel and<br />
studio volume.<br />
Digital Workflow<br />
Optimized $49<br />
Steve Post, Ron Nichols<br />
Corte Real ABC, Hilton 22 nd fl<br />
Learn the workflow techniques<br />
that will simplify your<br />
life. Topics include computer<br />
hardware selection, image<br />
archiving, projection sales<br />
and Photoshop efficiency.<br />
*Business Module 4:<br />
Customer Service &<br />
Sales Skills $129<br />
Jamie Hayes<br />
Mary Fisk-Taylor<br />
Corte Real D, Hilton 22 nd fl<br />
Understand consumer buying<br />
motives, phone techniques,<br />
pre-sale presentations, wedding<br />
consultations, and<br />
projection appointments.<br />
*Business Module 2:<br />
Creating a Successful<br />
Studio Business Plan<br />
$129<br />
Judy Grann, Tracy Harris<br />
La Condesa, Hilton 22 nd fl<br />
Learn about the planning<br />
process and the elements of<br />
successful business plan<br />
strategy.<br />
* Core requirement for PPA’s Certificate of Business Management.<br />
CC = Henry B. Gonzalez Convention Center<br />
8:00pm - 9:00pm<br />
9:00pm - 12:00am<br />
*Business Module 3:<br />
Marketing & Promotions<br />
$129<br />
Carol Andrews<br />
Lori Nordstrom<br />
La Condesa, Hilton 22 nd fl<br />
Learn how to develop an effective<br />
one that includes competitive<br />
analysis,<br />
consumer surveys and<br />
product line analysis.<br />
*Mastering the Techniques:<br />
How to be a Complete<br />
<strong>Photographer</strong> $99<br />
Hanson Fong<br />
CC., Ballroom B, Street Level<br />
Hanson will share his<br />
techniques for portrait and<br />
wedding photography, and<br />
will also demonstrate the<br />
10 classic poses he uses to<br />
handle all body types.<br />
PPA Charities<br />
VIP Reception $25<br />
Hilton Hotel<br />
Hilton Salon del Rey<br />
(Mezzanine Level)<br />
PPA Charities<br />
Celebration Event<br />
Hilton Salon del Rey<br />
(Mezzanine Level)<br />
Charity auction and<br />
program by Hanson Fong<br />
9:00am - 11:00am<br />
12:30pm - 2:30pm<br />
3:00pm - 5:00pm<br />
SATURDAY, JAN. 13<br />
Together Again!<br />
Shoot, Run & Gun PART I<br />
Jack Reznicki<br />
Eddie Tapp<br />
CC., Rm 006, River Level<br />
Join in as Jack and Eddie<br />
"shoot, run, and gun". After<br />
explaining precisely what<br />
they-re doing with the lighting,<br />
they will select a file and<br />
edit it with all the digital<br />
enhancements at their disposal.<br />
Sponsored by Canon<br />
Part of the Commercial Photography<br />
Conference. No additional fee<br />
Together Again!<br />
Shoot, Run & Gun<br />
PART II<br />
Eddie Tapp<br />
Jack Reznicki<br />
CC., Rm 006, River Level<br />
Continued from the morning<br />
session.<br />
Sponsored by Canon<br />
Part of the Commercial Photography<br />
Conference. No additional fee<br />
Best Practices in<br />
Image Storage<br />
Peter Krogh<br />
CC., Rm 006, River Level<br />
This informative program will<br />
discuss digital media storage<br />
according to the principles<br />
presented in his book, The<br />
DAM Book, Digital Asset<br />
Management for<br />
<strong>Photographer</strong>s.<br />
Part of the Commercial Photography<br />
Conference. No additional fee<br />
9:00am - 6:00pm<br />
9:00am - 1:00pm<br />
2:00pm - 6:00pm<br />
SATURDAY, JAN. 13<br />
Event Photography<br />
Business Essentials $99<br />
Chris Wunder<br />
CC., River Rm, River Level<br />
Learn tactics and strategies to<br />
get started right, keep your<br />
business profitable and have<br />
fun at the same time. Plus,<br />
you’ll hear many “secrets” of<br />
marketing success.<br />
Sponsored by Marathon<br />
Mastering the Light $49<br />
John Woodward<br />
CC., Rm 008, River Level<br />
Understanding light and exposure<br />
is an essential component<br />
to success. John will<br />
explore lighting in the studio<br />
and in the field, and will build<br />
a working studio where he’ll<br />
illustrate lighting forms<br />
through live demonstration.<br />
Digital Event Workflow:<br />
Keys to a Successful<br />
Business $49<br />
Jerry Esposito<br />
CC., Rm 008, River Level<br />
This session will include a<br />
live demonstration of the latest<br />
Camera, Wireless,<br />
Software, and Printer technologies<br />
designed to improve<br />
workflow and profitability.