january 2007 - Professional Photographer Magazine

13. Carry a notepad and pen to jot down important
notes, or have a small tape recorder for note taking.
14. Turn your cell phone off or switch it to vibrate.
15. Don't just grab every brochure that's offered to you.
Collect what interests you or might be valuable to
others you work with. Many exhibitors will gladly
mail literature and samples, lightening the load you’ll
be carrying around the exhibit hall.
16. Keep your eyes open for networking opportunities
and introduce yourself to people around you. Now is
the time to hand out some of those business cards
you've brought along!
17. Take regular breaks to refresh and get some fresh air.
Drink water instead of sodas to avoid dehydration.
18. Don’t be shy about bypassing booths that do not
interest you. The exhibitors won't mind because they
want to devote their time to potential customers.
19. Don’t spend all your time with one exhibitor. Ask how
you may contact the individual at another time. This
way you can get to more booths.
20. Skip overly crowded booths and remember to go
back at the end of the day when traffic is slower.
21. Take advantage of show specials, discounts and sales
where they are truly bargains and needed in your
store. Check freight costs and delivery dates.
22. Take some time each day to organize the information
you've gathered. Use sticky notes to jog your memory
after you've returned home from the show.
23. Make note of any exhibits or displays that you
thought were particularly effective.What did they
feature that you could implement in your own studio's
marketing?
After the Show
24. Read over your notes and plan how you will implement
the ideas you’ve gathered.
25. Don’t wait too long to follow up with new contacts
and vendors after the show for literature and samples
request.
Having a clear plan of action will
ensure that the time you spend at the
show was a worthwhile investment.
Enjoy Imaging USA 2007!
www.ImagingUSA.org P36