january 2007 - Professional Photographer Magazine

25
P35 www.ImagingUSA.org
TIPS FOR
GETTING
THE MOST FROM THE
IMAGING EXPO
If you've ever attended a large trade show,you know how challenging it
can be to accomplish your objectives,especially if you're unfamiliar with
the turf. You know there are people out there on the exhibit floor who have
products and services you want to know about,but how do you find the
right ones to meet and network with? The following tips will help you get
the most out of your time on the Imaging Expo floor.
Before the Show
1. Read through the show promotional materials carefully
(like this Show Guide!). Use the knowledge you've
gleaned to make a plan for attending the show.
2. Spend time reviewing the exhibitor and product listings
and develop your own list of “must see” and
“want to see” companies and products.
3. Know what information you want to get from each
exhibitor. Understand your needs or ask your studio
how you can help while you are at the show.
4. Map your route through the EXPO. Decide how much
time you want to spend at each booth, making sure to
schedule the “must see” booths first.
5. Don't wait until you're at the show to begin networking.
Instead, email three people you want to meet in
advance saying,“I'm really looking forward to hearing
your comments (or seeing your new products).”
6. Take plenty of business cards to avoid filling out
forms.
7. Remember to leave room in your suitcase for product
literature and samples to bring back.
8. Make travel and hotel reservations early to get discounted
rates.You can also ask the hotel staff important
questions: Do they offer high-speed Internet
access in the room? If so, is it wired or wireless, and is
it included in the room rate?
9. Obtain a map of San Antonio and know how to get to
the San Antonio Convention Center (visit
ImagingUSA.org and SanAntonioCVB.com for more
information.)
10. Pre-register and arrive 30 minutes before the EXPO
opens to avoid standing in long lines.
During the Show
11. Dress appropriately – comfortable shoes and clothing.Walking
the EXPO floor can be tiring; try insoles
for extra comfort. Take a light “carry-all” for the
materials you'll accumulate.
12. Check to see if any exhibitors have dropped out,
moved their booth, or joined the exhibit since the
Show Guide was published. Revise your plan to
reflect changes.