january 2007 - Professional Photographer Magazine

THE GOODS
PRODUCT CLOSEUPS BY KAREN LINSLEY
We take a close look at contemporary flush-mount
albums from four album makers with unique products
Flush with style
Flush mount, magazine style, contemporary, traditional, matted, hinged, reversible, coffee table
book format… These are some of the names for just two basic styles of wedding albums: the
matted, mounted traditional style and the imprinted page style, or flush mount. No matter which
kind of album you decide to offer your wedding clients, limit the choices to one or two styles
from one or two album companies. Too many choices will only confuse your clients and make
your order fulfillment more difficult than it needs to be.
Several dealers, including TOPFLIGHT, TAP and ALBUMS INC., distribute Premira
albums, which couple a traditional look with a contemporary flush-mount design.
Available for 9, 12, 15, or 18 pages, Premira albums feature a design the company claims makes
for quick, easy and flexible assembly. You design the layouts yourself and print them in-house
or at your lab. You order the cover and the pages separately from Premira, and assemble the
album yourself.
Assembly could be a little tricky. Using the Photo Positioning Kit, you mount your photo
onto the adhesive pages (10x10 or 5x5). The online instruction video says the adhesive is
“aggressive and permanent,” and if you mount the photo incorrectly, you have to replace both
the photo and the page. The covers come with tabs corresponding to the number of pages to
be included. The photo mount page forms a sleeve
that slides onto the tab. You can change page
orders if needed, or get new pages with
new photos.
You’ll pay $108 for an
18-page, 10x10 album
cover, plus $75 for the
pages, which
come in packages of
three. The reusable Photo
Positioning Kit is $15.
Visit www.premiraalbums.com.
44 • www.ppmag.com
CAPRI ALBUM flush mounts come in
two styles, the Modern Image and Flush.
The Modern Image albums offer a greater
choice of album sizes, square corners and
art book style hard covers, while the Flush
Mount albums have better options for
panoramas. The company offers design,
printing and binding services, at
www.capridesignandbind.com, but you can
also design your album yourself in Photoshop,
with a template program, or even another
software program. If you use the design services,
you must register or have an account
with LustreColor photo lab and design your
album online, using the supplied templates,
borders and backgrounds.
Capri Album bases its pricing on the
number of pages in the albums (no limit).
For a 40-page, 10x15 Flush album, you pay
$117 for the cover, plus $3 per page, a total
of $237. For a 40-page, 10x15 Modern
Image book, you pay $135 for the cover and
$3.50 per page, or $275.
Call 800-666-6653 or visit
www.caprialbum.com.