january 2007 - Professional Photographer Magazine
january 2007 - Professional Photographer Magazine
january 2007 - Professional Photographer Magazine
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All images ©Jeff Lubin<br />
Flashy trends come and go, but talent and integrity are always in<br />
vogue. Paying attention to changing styles and how your clients see<br />
themselves helps you keep up to date without<br />
‘‘<br />
giving up your vision.<br />
PORTRAITURE By Jeff Lubin, M.Photog.Cr.<br />
Change is the only<br />
Adaptation<br />
constant. Hanging<br />
’’<br />
Keep pace with the changing tastes of your clients<br />
on is the only sin.<br />
—DENISE MCCLUGGAGE (1927-),<br />
RACE CAR DRIVER<br />
s much as you love image-making, ever-changing and competitive field like por-<br />
beautiful images alone won’t pay your trait photography.<br />
bills. You have to learn how to market While cleaning out my basement recently,<br />
yourself, learn how to create and I found some of my sample prints from the family portraits, subjects in Sunday best,<br />
sell what clients are willing to ’80s and ’90s. How portrait styles have given way to a natural, more intimate style,<br />
pay for. No easy task in an evolved! The formality of the traditional the family relaxed and casually dressed,
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