january 2007 - Professional Photographer Magazine

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interpreted as too intense; too little says you’re not interested in her needs. The position of your head is a strong cue. When you want to appear friendly or indicate that you’re in a receptive mode and are listening, tilt your head to the side a bit. You can shift the tilt from one side to the other at key points in the conversation. Tipping your forehead toward your customer signifies that you are truly interested. Be aware of the position and movement of your client’s arms and hands. The more outgoing and open the person, the more he tends to express himself with wide arm movement. The quieter and more reserved he is, the less he tends to use hand and arm gestures. Try to strike a natural balance between the two with your own movement. The angle of the body is indicative. Leaning forward indicates interest and openness, while leaning backward signals aloofness, boredom or rejection. Make sure that you show interest in your stance, and pay attention to what your client’s body angle tells you. Stand too close to the client and you’ll come off as pushy or in-your-face. Stand too far away and you’ll be viewed as distant or standoffish. To get it right, observe how your customer reacts to the distance between you. If you move closer and she backs away, you’re probably too far into her personal space. A nose-tonose distance of about 18 inches is generally within most people’s comfort zone. You were given two ears and only one mouth for a reason. If you listen twice as much as you talk, you come across as a good communicator who knows how to conduct a balanced conversation. Talk too much and you come off as over-aggressive, controlling, or worse, boring. Mouth movements reveal all sorts of clues. Your client may purse his lips or twist them to the side when he’s thinking. When you smile and talk at the same time it shows excitement, enthusiasm and passion for your business. When your client smiles it says he’s actively engaged in the process and you are on the right track. The bottom line: people buy from people they like, people they feel comfortable with. If you can use body language to get your message across, you’ll be well on your way to establishing long-lasting relationships with your clients, and that’s what it’s all about. ■ January 2007 • Professional Photographer • 33
Page 1 and 2: ©Gregory Heisler JANUARY 2007 | WW
Page 3: Announcing GP Albums After 73 years
Page 6 and 7: CONTENTS PROFESSIONAL PHOTOGRAPHER
Page 8 and 9: Enhanced Webshow New look, larger i
Page 10 and 11: EDITORIAL Celebrating 100 years KIC
Page 12 and 13: 12 • www.ppmag.com Professional P
Page 14: ©Tom McDonald from the files of th
Page 18 and 19: ©Dennis Craft DENNIS CRAFT While v
Page 20 and 21: Welcome to the Most Comprehensive W
Page 22 and 23: CONTACT SHEET What’s New, Events,
Page 24 and 25: CONTACT SHEET (continued from p. 23
Page 26: CONTACT SHEET Building a Dream Calv
Page 29: After a couple of decades on the jo
Page 33: PROFIT CENTER Think about flirting.
Page 36 and 37: PROFIT CENTER Clients often get the
Page 38: PROFIT CENTER I recently had an ama
Page 42 and 43: The award winning Premira album dig
Page 44 and 45: THE GOODS PRODUCT CLOSEUPS BY KAREN
Page 46: If you want a less pricey album tha
Page 50 and 51: THE GOODS: PRO REVIEW The shooting
Page 52: THE GOODS: PRO REVIEW Epson ups the
Page 55: tray, so there’s just one layer o
Page 59 and 60: Watch your business grow by leaps a
Page 61: THE GOODS: PRO REVIEW Image stabili
Page 64 and 65: an adjacent vessel. Both yachts wer
Page 66 and 67: THE GOODS COLOR MANAGEMENT BY ANDRE
Page 68 and 69: THE GOODS Lightroom offers three op
Page 70 and 71: THE GOODS: TUTORIAL You find the pe
Page 72 and 73: THE GOODS: TUTORIAL tint. When you
Page 74: ‘‘ THE GOODS: TUTORIAL All you
Page 77 and 78: about storing and backing up images
Page 79 and 80: architecture and modern design, Lit
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True Black & White Prints from Digi
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‘‘ another person’s thought p
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All images ©Jeff Lubin Flashy tren
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PORTRAITURE kind of other artwork o
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Regular BY STEPHANIE BOOZER All ima
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He borrowed his dad’s 35mm camera
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on the region’s residents. “It
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Workfl ow. Image Management. Busine
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PEOPLE PERSON BY STEPHANIE BOOZER A
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magazines and book covers. Staying
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Photoshop World is coming to Boston
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WIN A$3000 HOT ONE SHOPPING SPREE!
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(Continued from p. 106) pumped on t
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All images ©Hollye Schumacher
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get married outdoors it’s because
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My association with PPA has been an
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alance
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was a success, but the patient died
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painted, very funky looking portrai
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TOOLS FOR PHOTOSHOP PROFESSIONALS P
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March 17-21 C: PPSNY, Conference Ce
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January 28-February 1 Lamarr Willia
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Gary Meek was in the wedding busine
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Today Association News for Members
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07 EVENTS IMAGING USA Henry B. Gonz
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07 EDUCATION MERIT & DEGREE PROGRAM
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© Bruce Belling © Carol Ann Dwyer
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ppa= propels protects guides opens
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January 2007 • Professional Photo
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ProductMall SOMETHING PixPen The Pe
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UNITED PROMOTIONS, INC. • FULL SE
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January 14-16, 2007 San Antonio, T
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Thank You to the IMAGING USA SPONSO
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IMAGING USA JANUARY 14-16,2007 SA
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© Eastman Kodak Company, 2007. Kod
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Clients get emotional. Create slide
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Mark Ridout Duane Sauro M.Photog.ME
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Bumper Stickers Century Marketing 7
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Natural Color Imaging 418 Noritsu A
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Canon USA 725 Epson America, Inc 11
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Exhibitor Spotlight www.ImagingUSA
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Welcome to the Most Comprehensive W
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Photo by Fotoquintero.com We bring
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13. Carry a notepad and pen to jot
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General INFO Imaging USA January 14
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Adobe Photoshop and Lightroom for P
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2007
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