Development of Agribusiness Enterprises - Asian Productivity ...

Trade and Investment Missions
An inbound and outbound trade and investment mission was facilitated/coordinated,
organized and attended by AMAS in tandem with agribusiness SMEs. Promotion collateral
materials have been prepared for investment promotion.
Sample results include: (a) A P=10-million investment in an ongoing aquaculture in Abra
province that is expected to generate annual revenue of some P=10 million; and (b) a cassava
starch processing plant constructed by Rubicon Holding Corporation in Palawan Puerto
Princesa City. The project includes a 500-ha nursery for cassava production.
‘Agribusiness Investment Opportunities’ Seminar Series
A series of commodity seminars is being conducted in all 15 regions of the country to
identify potential investment areas in agribusiness in the rural communities, and link them to
possible local and foreign investors. In the same manner, the seminars provide assistance in
product development and packaging to existing and potential agribusiness entrepreneurs.
Market Interventions under the National Marketing Umbrella
AMAS is spearheading the establishment of a National Marketing Umbrella (NMU)
depicted in Figure 1. It has initiated the creation of commodity councils for 13 priority
commodities where the Philippines has comparative advantage: mangoes, abaca, coffee,
coconuts, bananas, seaweed/carrageenan, tilapia, broilers, table eggs, onions, cut flowers and
palm oil.
Market Information Dissemination
The AMAS web-page features commodity profiles, industry situationers, regional
profiles, financial packages, export procedures and technology guides that are very useful to
agribusiness enterprises (address: ). AMAS also
conducts e-commerce awareness seminars.
Value-adding/Processing Support for Farmers/Fisherfolk
Provision of equipment/facilities to enable farmers/fisherfolk to participate in valueadding
activities or the semi-processing of products.
Market Infrastructure Support Services
To ensure efficient and effective distribution of goods from the farm to the consumer,
the establishment of terminal markets is under study at selected sites around the country.
Agribusiness Park
Strategic Agriculture and Fishery Zones are being promoted nationwide to encourage
private investment in agricultural production, agribusiness processing, research and
development, aquaculture production and other related agribusiness ventures.
Investment Matching/Market Links
To implement long-term investment matching/market links, area clustering is necessary
for sustained operations of possible modalities such as joint ventures, contract growing,
cooperative arrangements, etc.
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