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(personal communication, April 24, 2008). When asked to expand on this PSF5 elaborated<br />

on applying what was learnt, and how it specially benefits the PSF:<br />

But we’re more than happy to listen to ideas and take any information and basically<br />

pick the bones out of it for what will help us, at the end of the day. Um, and that’s I<br />

guess what every organisation is trying to do, is make themselves better day to day.<br />

So if there’s something that we can steal from somebody else to make us better,<br />

we’ll certainly do that, but we’ll also question information that’s being given to us<br />

to see whether it is actually relevant for us. (personal communication, April 24,<br />

2008)<br />

PSF6 also supported specific areas:<br />

Yes, well I, I think we learn from them what we need to learn from them. We are a<br />

totally commercial organisation, our objectives are, it’s one of the hard things in the<br />

comparison that you’re trying to do to me anyway is the difference in objectives…<br />

we have established an objective of making the finals....we’re interested in what<br />

they’re turning out. We’re very interested in the output of their business. (personal<br />

communication, May 26, 2008)<br />

PSF3 however thought as an organisation the PSF as a student was creative:<br />

I think we’re like the creative kid that is also there, very specific in where they’re<br />

going. And, that they will pick up on things that are also happening in their class,<br />

but they’re very focused on their thing. Ah, probably a little disruptive, but<br />

generally in a positive way. And yes, maybe the teacher gets frustrated with them,<br />

but they’re....but we would be the problem child that requires a lot of attention<br />

potentially, but also we move into the star category as the top performer. (personal<br />

communication, April 16, 2008)<br />

When asked to explain why they were creative PSF3 explained:<br />

Because we’re doing everything differently, because no one else has done what<br />

we’re doing. And so everything we do is going to have an impact on the rest of the<br />

[sporting] community. Everything we do changes how it’s always been, effectively.<br />

(personal communication, April 16, 2008)<br />

PSF4 was also supportive of the PSF as a creative organisation saying, “I would<br />

think that we’re eager to learn, and eager to figure out different solutions and different ways<br />

of doing things” (personal communication, April 24, 2008). PSF 2 also added a similar<br />

opinion wanting to explore every possible avenue “definitely interested in learning, just<br />

96

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