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However in an unusual move, likely due to the resource inadequacy of the NSO, an<br />

external marketing company was learning on behalf of the NSO. NSO1 explained that “I’ve<br />

got a marketing company looking very closely at that and they’ve spoken comprehensively<br />

with the [PSF] about what they do, so I think we’re very quickly catching up in that regard”<br />

(personal communication, April 18, 2008). NSO4 elaborated on how they could enhance<br />

the national league competition, by learning from the PSF’s involvement in the Australian<br />

League by indicating “You know, the [PSF] are in the Australian league, so they learn,<br />

they’ve got a wealth of information about how that league operates and it’s stuff that we<br />

can learn from to operate our league” (personal communication, April 23, 2008).<br />

4.6 PSF Findings<br />

This remaining section of this chapter contains the findings based on the interviews<br />

with participants at the PSF.<br />

4.7 Relationship<br />

Overall, a majority of participants agreed that the relationship that they had with<br />

their NSO partner in the past was negative. PSF1 said “in the past there hasn’t been a great<br />

link” (personal communication, April 14, 2008). There had not been much communication<br />

“in the past we haven’t had a lot of communication with [the NSO]” (PSF4, personal<br />

communication, April 24, 2008). This level of communication was at a stage where” it<br />

suddenly felt like both organisations weren’t prepared to talk to each other” (PSF6,<br />

personal communication, May 26, 2008).<br />

“Initially when we started (referring to the establishment of the PSF) it probably<br />

wasn’t, it was the two very separate entities” (PSF3, personal communication, April 16,<br />

75

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