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When asked about the advantage of the relationship that the NSO had with the PSF,<br />

respondents noted the PSF’s ability to enhance the sport in New Zealand - being involved<br />

in this relationship allowed the NSO to tap into that opportunity. NSO5 noted:<br />

Well, at the outset, we could see that the advantages of having a team in the<br />

Australian league were that it would give [the sport] a higher profile, a more<br />

consistent profile in New Zealand…. we were expecting that there would be greater<br />

television exposure for our sport in New Zealand. We were expecting that there<br />

would be a higher standard…. so given that we were anticipating there would be a<br />

higher standard of [our sport] on show in New Zealand. We were expecting that our<br />

players would be given more opportunities to play in that league. (personal<br />

communication, 22 May, 2008)<br />

Remembering that in New Zealand the role of any NSO is to both grow and develop<br />

their sport from grass roots to the elite level, without the PSF the NSO was unable to<br />

provide this level of opportunity for the players to be involved in an elite PSL. NSO 4<br />

talked about this benefit:<br />

And the other thing that this brings in New Zealand is exposure is one thing but it<br />

also brings the players a lot more opportunities. Ten years ago, if you were a player<br />

coming out of school, and you wanted to become a good [sport] player, probably<br />

the ultimate thing you could do was go to the United States on a scholarship. But<br />

now there’s another opportunity to link up with the [PSF] and other Australian clubs.<br />

Because before the [PSF] came along, when the New Zealanders played in the<br />

Aussie league, they were regarded as imports....Now that the [PSF] are in the league,<br />

New Zealanders are regarded as Australians, like Australians. And coincidentally in<br />

the last ten minutes I’ve just been talking to one of the other clubs in Australia, just<br />

trying to find some talented Kiwi players to help fill out their roster. So those are<br />

the kind of opportunities that have opened up. New Zealanders now don’t only play<br />

for the [PSF], so all the other clubs want New Zealanders on their rosters as well,<br />

because they see that as a way of improving their team, without having to use<br />

import spots to do it. (personal communication, April 23, 2008)<br />

When asked what the NSO hoped to achieve from its relationship with the PSF,<br />

NSO3 described this combination of resources:<br />

[T]here’s a desire to try and best utilise resources. And sure there’s not really any…<br />

if possible, to reduce duplication. So if the [PSF] have some physical or some<br />

coaching, or some playing resources, and [the NSO] does, there’s certainly some<br />

coordination, and where possible, it’s not always possible but if that can help avoid<br />

56

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