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NSO4 explained why they should be protective “ They’ve got sponsors now that<br />

were our sponsors three or four years ago, and they’re probably planning to jump on<br />

sponsors that we’ve currently got” (personal communication, April 23, 2008).<br />

When asked about their willingness to share participants expressed a positive intent<br />

to share. NSO5 said “Oh, absolutely” (personal communication, June 3, 2008). NSO4<br />

expressed a similar view stating “Absolutely, there’s no reason not to. And as I say the<br />

[PSF] are doing [the sport] a huge service in New Zealand and that’s part of our goal as<br />

well, so why wouldn’t we” (personal communication, April 23, 2008).<br />

NSO4 pointed out that the PSF were clearly willing to share, and “they’ve been<br />

very forthcoming in their information and I hope that the flow of information is just as<br />

good the other way” (personal communication, April 23, 2008)<br />

When asked to expand on this NSO4 said:<br />

[W]e had a wad of national league meetings, but a couple of years ago I attended<br />

one where we sat around for two days discussing how to make the league better.<br />

[PSF3] came in and gave us a few ideas about what happens in the Australian<br />

league. You know, there’s certainly no reason for [PSF3] to do that, especially at<br />

the time, you know I guess there was a lot of suspicion about the [PSF]. I think that<br />

kind of attitude helps break down suspicion. And he was, shed a lot of light on the<br />

situation, and did give us a few ideas that might help us. (personal communication,<br />

April 23, 2008)<br />

NSO5 also supported this:<br />

The [PSF] have [PSF3], has been part of our [national competition] planning<br />

weekends. And he’s come along and presented, you know, what they do, in terms of<br />

how they get people to the games, what they do with their marketing and<br />

promotions, and their schools’ development programme. (personal communication,<br />

June 3, 2008)<br />

A willingness to share was evident within the NSO. They viewed the benefit for<br />

both their organisation and the sport. This sharing was already happening in particular<br />

areas. For example, NSO3 alluded to sharing that was already occurring:<br />

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