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By keeping accounts of the research brief and precise to inform the participant of<br />

the study, and by not over complicating it, the researcher secured interviews with desired<br />

participants. All participants contacted were dealt with in the utmost courtesy (which will<br />

be demonstrated in the following paragraphs). The researcher thought it was more<br />

appropriate to contact the individuals involved directly, rather than go to the superior, in<br />

which in most cases would have been the CEO of the organisations involved. For example,<br />

the individuals could respond immediately regarding their level of availability, whereas if<br />

the CEO responded negatively this would completely discount the whole organisation.<br />

In the case of negative responses, and where the potential participant declined to<br />

participate, the researcher thanked them for their consideration. It should also be noted that<br />

gaining access to any organisation, especially private sport franchises in New Zealand is<br />

not an easy process. Private sport franchises run based on utility maximization (winning)<br />

and profit maximization (Sloane, 1976). The basis of an external researcher gaining<br />

information on any organisation may cause potential sensitivity. Norm O’Reilly, a leading<br />

sport management academic, stated that in Canada it is difficult for academics to get to talk<br />

to those involved in PSFs, even more so getting time to talk with professional team players<br />

would be near impossible (personal communication, December 14, 2007).<br />

3.3.3 Contact<br />

Participants were initially contacted by email where they were informed of the<br />

research topic by a brief explanation, which included an information sheet. This getting in<br />

stage requires the interviewer to give an account of the research which explains the topic<br />

and requirements of participation. This should be done at the recruitment stage and also<br />

repeated when it comes to the interview (Lofland & Lofland, 1995).<br />

35

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