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of communication underpinned the relationship. This may have developed due to the NSO<br />

being highly suspicious of the establishment of the PSF within New Zealand and the PSF’s<br />

likely negative impact on the New Zealand league. The NSO felt that the PSF would<br />

impinge on their role as the governing body for the sport within New Zealand. Participants<br />

at the PSF also were aware that the NSO felt threatened by their presence. This negative<br />

relationship was elevated further by some personal disagreements between employees from<br />

both organisations. For example, NSO4 was able to cite a heated verbal exchange that had<br />

taken place between senior personnel at both organisations in the past. The NSO felt<br />

uncomfortable about the PSF’s use of a shared facility as well as competition for sponsors.<br />

Sponsorship was one area that certain tensions were felt with one of the NSO sponsors<br />

crossing sides and aligning itself with the PSF. While the PSF were a competitor, in certain<br />

areas the PSF did not see the NSO in the same light.<br />

However, despite these historical differences, the relationship was showing definite<br />

signs of improvement at the time that the interviews were conducted. The historically<br />

negative relationship was no longer a feature of the relationship, with both organisations<br />

realising the opportunities created by collaboration. This new approach is the result of a<br />

number of changes. Individuals that were responsible for the negativity in the past had left<br />

both organisations. New staff had also made an impact. One such example was the PSF’s<br />

recruitment of a staff member from the NSO, which appears to have provided a bridge<br />

between the two organisations. The appointment of a strong leader at the NSO was also<br />

mentioned as a positive for the relationship. A current development had seen one PSF<br />

participant, in a full time position, also employed in a part time role with the NSO. It was<br />

both the ability of key individuals in both organisations to work together and this dual<br />

appointment that had been the catalyst for the improved relationship. To add to this, there<br />

were a number of friendships that had been struck-up by employees in both organisations.<br />

100

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