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CHAPTER 3
RESEARCH METHOD
3.1 Introduction
It is the purpose of this chapter to explain the method used in this study. This
chapter demonstrates a qualitative approach used to explore inter-partner learning in a
single case study format. All information relating to data sources, participant recruitment
and selection, interviews and data analysis is explained.
3.2 Research Approach
This study utilised a qualitative research strategy. Qualitative research usually
entails a inductive approach, rejects positivism and generates theory (Yin, 1994). An
inductive approach usually describes theory that is developed from data as opposed to
deductive research that tests a theory.
Hamel (1991) used a qualitative approach to research inter-partner learning. He was
granted access to key managers and operating employees in a number of partner
organisations. To understand the concept of learning, qualitative data, consisting of
interviews, was necessary. This study aimed to explore inter-partner learning using the
determinants established by Hamel (1991). With two organisations agreeing to participate
in the research it was decided a single in-depth case study was necessary. A number of
rationale exist for choosing a single case study design (Yin, 1994).
By choosing a single case study approach, the researcher was able to grasp a more
intensive deeper understanding of the organisations and their relationship (Dyer & Wilkins,
1991). In comparison, a multiple case approach would have been more superficial allowing
a less in-depth analysis than what could have been achieved with a single case study.
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