Vol. 5/2009 - Facultatea de Litere

Ramona NEDEA (CIORANU), “Dunǎrea de Jos” University of Galaţi, ROMANIA
Advertising Language: Words that Trigger Feelings
The primary functions of advertising language are catching the attention of the large public and
releasing their imagination. By using unusual or stylish words, by using short, crisp sentences that are
easy to repeat and remember, ads function not just as mere linguistic signs, but as expressive message
carriers.
By combining words in creative ads, people do more than naming an object, a person or a situation,
they also convey feelings. Words not only describe things, they communicate feelings, attitudes and
facilitate associations, bringing new ideas to our minds.
Key words: advertising, creative ads, modality
Mihaela CÎRNU, “Dunǎrea de Jos” University of Galaţi, ROMANIA
Die Anglizismen in den Medien – Mode oder Notwendigkeit?
The written press is a continuously evolving organism, playing an important part in spreading the
linguistic patterns. It is the privileged support of innovation, because it presents accurate facts, takes
over the innovations from the specialized language and meanwhile it creates new words out of the
necessity of naming the new objects, concepts and phenomena, but even out of stylistic reason or out
of their desire to captivate the readers.
Key words: Anglizismus, Fremdwort, Muttersprache, Redensarten, Sprachentlehnung,
Sprachökonomische Faktoren, Weltsprache, Wortfelder
Alina CRIHANĂ, “Dunǎrea de Jos” University of Galaţi, ROMANIA
Du Récit parabolique et réécriture des mythes chez Th. Mann : La Mort à Venise
Considered one of the most important re-mythologizers of modernity, Thomas Mann offers with
Death in Venice, both an illustration for the return of the myth in a parable which sets the crisis of the
Artist in the contemporary world in a symbolic key, as well as an illustration for the return to myth.
Starting from a series of mythical matrixes of note (Apollo and Dionysus, Hermes, the mythemes of
decadentism, Faustus, etc.) the writer re-mythologizes literature, without limiting his endeavour to
“unearthing” old archetypal scenarios, but conducting a fresh re-writing, often charged with irony.
Key words: archetype, myth, parable, modern novel, “mythophoric” transformations
Sofia DIMA, “Dunǎrea de Jos” University of Galaţi, ROMANIA
Contrastivité et traduction
The contrastive study of SL utterances and their TT equivalents has revealed the presence of
translation universals, chief among which: the replacement of noun-phrases with sentences containing
finite verbs; the replacement of complex sentences that have numerous dependent clauses with
shorter ones; the reinforcement of the TT coherence by adding explanations; the explicitation of SL
implicit meanings.
Key words: text coherence, explicitation of SL implicit meanings, translation universals.
Antoanela Marta DUMITRAŞCU, “Dunărea de Jos” University of Galaţi, ROMANIA and
Richard R.E. Kania, Jacksonville State University, U.S.A.
Translating ‘Crime’ and ‘Criminal’ in Collocations
Starting from Larry J. Siegel’s summary of criminology theories, patterns and typologies, the present
paper aims, on the one hand, at identifying collocations in which crime and criminal are used either
as ‘nodes’ or as ‘collocates’ and, on the other hand, at commenting upon the problems occurring in
translating some of these collocations from English into Romanian.
Key words: collocation, collocational competence, collocational restrictions, crime, criminal.
Raluca (BONTA) GALIŢA, University of Bacău, ROMANIA
Translating People’s Feelings through Paraverbal Signs
The paraverbal signs refer to the physical, vocal characteristics of the oral communication. They can
provoke affective reactions beyond the meaning of words (they can intensify, weaken or distort the
message). The paraverbal message, addressing more to the emotional side of people rather than to
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