Vol. 5/2009 - Facultatea de Litere

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Ramona NEDEA (CIORANU), “Dunǎrea de Jos” University of Galaţi, ROMANIA Advertising Language: Words that Trigger Feelings The primary functions of advertising language are catching the attention of the large public and releasing their imagination. By using unusual or stylish words, by using short, crisp sentences that are easy to repeat and remember, ads function not just as mere linguistic signs, but as expressive message carriers. By combining words in creative ads, people do more than naming an object, a person or a situation, they also convey feelings. Words not only describe things, they communicate feelings, attitudes and facilitate associations, bringing new ideas to our minds. Key words: advertising, creative ads, modality Mihaela CÎRNU, “Dunǎrea de Jos” University of Galaţi, ROMANIA Die Anglizismen in den Medien – Mode oder Notwendigkeit? The written press is a continuously evolving organism, playing an important part in spreading the linguistic patterns. It is the privileged support of innovation, because it presents accurate facts, takes over the innovations from the specialized language and meanwhile it creates new words out of the necessity of naming the new objects, concepts and phenomena, but even out of stylistic reason or out of their desire to captivate the readers. Key words: Anglizismus, Fremdwort, Muttersprache, Redensarten, Sprachentlehnung, Sprachökonomische Faktoren, Weltsprache, Wortfelder Alina CRIHANĂ, “Dunǎrea de Jos” University of Galaţi, ROMANIA Du Récit parabolique et réécriture des mythes chez Th. Mann : La Mort à Venise Considered one of the most important re-mythologizers of modernity, Thomas Mann offers with Death in Venice, both an illustration for the return of the myth in a parable which sets the crisis of the Artist in the contemporary world in a symbolic key, as well as an illustration for the return to myth. Starting from a series of mythical matrixes of note (Apollo and Dionysus, Hermes, the mythemes of decadentism, Faustus, etc.) the writer re-mythologizes literature, without limiting his endeavour to “unearthing” old archetypal scenarios, but conducting a fresh re-writing, often charged with irony. Key words: archetype, myth, parable, modern novel, “mythophoric” transformations Sofia DIMA, “Dunǎrea de Jos” University of Galaţi, ROMANIA Contrastivité et traduction The contrastive study of SL utterances and their TT equivalents has revealed the presence of translation universals, chief among which: the replacement of noun-phrases with sentences containing finite verbs; the replacement of complex sentences that have numerous dependent clauses with shorter ones; the reinforcement of the TT coherence by adding explanations; the explicitation of SL implicit meanings. Key words: text coherence, explicitation of SL implicit meanings, translation universals. Antoanela Marta DUMITRAŞCU, “Dunărea de Jos” University of Galaţi, ROMANIA and Richard R.E. Kania, Jacksonville State University, U.S.A. Translating ‘Crime’ and ‘Criminal’ in Collocations Starting from Larry J. Siegel’s summary of criminology theories, patterns and typologies, the present paper aims, on the one hand, at identifying collocations in which crime and criminal are used either as ‘nodes’ or as ‘collocates’ and, on the other hand, at commenting upon the problems occurring in translating some of these collocations from English into Romanian. Key words: collocation, collocational competence, collocational restrictions, crime, criminal. Raluca (BONTA) GALIŢA, University of Bacău, ROMANIA Translating People’s Feelings through Paraverbal Signs The paraverbal signs refer to the physical, vocal characteristics of the oral communication. They can provoke affective reactions beyond the meaning of words (they can intensify, weaken or distort the message). The paraverbal message, addressing more to the emotional side of people rather than to 149
their reason, encourages or intimidates more easily than the verbal message does. Our paper tries to analyze the way in which the speakers’ affectivity and emotions can be translated through paraverbal signs in several fragments excerpts of negotiation. We also try to depict the pragmatic effect of these paraverbal signs upon the interlocutor and their influence regarding the progress of negotiation. Key words: feelings, negotiation, oral communication, paraverbal signs, stylistics Alina GANEA, “Dunǎrea de Jos” University of Galaţi, ROMANIA Etude lexicographique bilingue (français-roumain): de la rumeur, du bruit et des cancans The information era is in full expansion. In spite of multiple means of communication which might ensure a ubiquitous and faithful reception of information, the communication process has become a way to control and manipulate. We propose therefore a lexicographical analysis concerning a threetermed series – rumeur, bruit, cancan(s) – which refer to the clandestine circulation of unverified information. These nouns are usually used in indirect reported speech phrases such as la rumeur, le bruit court que…. In so doing, an investigation is conducted on the way these terms are defined with respect to the activity of reporting in monolingual dictionaries with a view to analyse the corresponding bilingual dictionary definitions. The research is financed by the Romanian Ministry of Education, Research, and Youth within PN II– PCE – IDEI 1209 / 2007 scheme. Key words: reportive nouns, translation, equivalents, monolingual/bilingual dictionaries. Anca GÂŢĂ, “Dunărea de Jos” University of Galaţi, ROMANIA Indicators of Dissociation in French and their Romanian and English Equivalents Dissociation is a concept introduced in Argumentation Theory by Perelman and Olbrechts-Tyteca (The New Rhetoric, 1958). It allows a speaker to change the notional starting points of a discussion. One of the indicators of dissociation is the adjective true. Dissociation allows the speaker to discard the old semantic contents corresponding to the initial notion and to propose a new semantic content as corresponding to the notion assigned this time the linguistic expression the true X. This is the prototypical formula corresponding to the mechanism of dissociation, but other indicators may also serve to identify a dissociation in context. Starting from the neo-rhetorical inventory of expressions used to introduce a dissociation, the present article suggests and discusses possible strategies of finding Romanian and English equivalents for the indicators of dissociation. Key words: argumentation, argumentative technique of dissociation, equivalents in translation, semantic content, notional content Diana IONIŢĂ, University of Bucharest, ROMANIA What Is Said, Implicature or Impliciture? The present paper, which takes Bach’s (1994) distinction between ‘what is said’, implicature;’, and ‘impliciture’ as a starting point, shows that Grice’s tests of non-detachability and cancellability are able to clarify the distinction among different elements of utterance meaning that are pragmatically determined. We will establish that conversational implicature is cancellable and detachable, underlying Bach’s concept of impliciture. By using examples, we will emphasize the difference between what is explicitly said and what goes implicit in what is said. Key words: impliciture, implicature, cancellability, explicit, implicit Annamaria KILYENI, “Politehnica” University, Timişoara, ROMANIA “Hocus-pocusing” the Body. Technology and Femininity in Print Ads Based on a corpus of print advertisements in women’s glossy magazines, the present paper is an attempt to capture the intimacy of the relationship between technology and the body. In the first part, we focus on the idea that print ads constitute a vast discursive site for the construction of the ideal feminine body through technology, and we argue that, in the world of advertising, technology has become an integral part of a woman’s body. The second part of the paper centers on the sense of instancy in the technological transformation of the female body that ads seem to cultivate. Key words: body, femininity, print advertisements, technology, transformation, urgency 150
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2009 Year II Issue 5 TRANSLATION ST
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Translation Studies: Retrospective
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6'. Il a mal aux dents, mon bébé
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Cependant il faut noter que certain
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In the following example the aim of
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message and not the personal judgem
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Mother: Mine is not so beautiful. J
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We should notice that the signals o
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falls on the most prominent word in
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The conclusion is that the Romanian
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häufig in humoristischer, parodist
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„Jeder soll selbst entscheiden, w
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humaine, dans des images soit tragi
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l’homme « à barbe de bouc et au
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[5] Toutes les citations sont tiré
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interprétatives 6. Pour ce qui est
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Pour conclure, l’absence de SV ai
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Certains facteurs peuvent jouer un
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The way in which standard collocati
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As regards the translation of the c
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such, in an attempt to dramatize, o
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Y: ok 3. Intensity 3.1. Powerful i
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[20] Negotiation recorded from a TV
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Analyse des définitions Pour l’a
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Familier B. - P. ext. et souvent au
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Conclusion Ce type d’investigatio
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dissociation, or the dissociated no
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history and for Romanian adevărat
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Grice (1978) groups the maxims into
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We propose a new term for ’cancel
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wraps each lash”, “modern techn
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stimulate all metabolism. A polyfra
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empirically proven. In other ads, s
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(8) L’Oréal promises “Captivat
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outils efficaces et l’intérêt p
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ne correspondent plus à la langue
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86 • Keynesianomics (< Keynes + e
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‘Doctrine’, ‘Principle’ or
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much as it is of the simultaneous i
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Such shocking images, also called b
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Page 113 and 114: 3. Results Structurally, mathematic
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Page 157 and 158: Alexandru PRAISLER, “Dunărea de
Page 161 and 162: Raluca (BONTA) GALIŢA, University
Page 163 and 164: Floriana POPESCU, “Dunărea de Jo
Page 167 and 168: Ioan-Lucian Popa, Translation Theor
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Vol. 5/2009 - Facultatea de Litere

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