Intelligent Transport Systems - Telenor

Nina Myren (37) is studying
Media Science at the University
of Oslo. She holds an MSc from
the Norwegian University of
Technology (NTH) from 1990.
After working with ESA (European
Space Agency) in Holland
she joined Telenor Satellite in
1993. She has been working
with project management within
the Space Systems Division and
was heavily involved in the planning,
purchase and hand-over
of the Telenor owned Thor satellites.
In 2002 she graduated as
Master of Telecom Strategy at
the Norwegian University of Science
and Technology (NTNU).
Autumn 2002 she was managing
a business development
study for IP services over satellite.
nina.myren@sensewave.com
John Steen Nielsen (44) is IT
Architect at Telenor Networks.
He holds a Master of Technology
Management in Telecom
Strategy from the Norwegian
University of Science and Technology
(NTNU), Trondheim and
a BSc EE from Teknikum (KTH),
Copenhagen, Denmark. Before
joining Telenor, John Steen
Nielsen worked for Groupe Bull
in Oslo, and in Paris, France.
john-steen.nielsen@telenor.com
74
car sensors
WAP
SMS
to know the best route and estimated time to
Fornebu”, and the intelligent agent will provide
the requested information.
Figure 1 is a reference model of the system, and
we can describe the functionality of each activity
group as follows:
Information Collection
“ITS Your Time” can provide access to information
from content and service providers, from
individual drivers (about incidents, e.g. children
playing or car accidents, etc.), and from car sensors
(the road temperature, average speed, traffic
video, etc.).
Content Providers can easily add their content
themselves via Applications Programming Interfaces
(API).
Information Processing
“ITS Your Time” will keep user profiles with a
static part containing user routines, preferences
and interests, and a dynamic part containing user
location, current plans and destination. The
traveller can plan their travel and easily make
changes during the trip.
“ITS Your Time” will identify and retrieve
the relevant information based on the profiles,
changes in location or direct user requests. The
information will be provided on the user preferred
format, e.g. as a voice message.
information providers
Information collection
Information processing
Information distribution
WEB MMS
The users may be members of different networks
or clubs (e.g. NAF – the Norwegian Automobile
…
Figure 1 “ITS Your Time” concept model
car driver
on trip
pretrip
Association, SAS Eurobonus – the Scandinavian
Airlines System Frequent Flyer program). If the
user has special membership rights “ITS Your
Time” could also support these rights; i.e.
include exclusive information or services. The
system will provide a central point where the
usernames and passwords for memberships are
stored, and relieves the user from remembering
the many sets of usernames and passwords.
Information Distribution
“ITS Your Time” will support and target users
of mobile phones, PDAs with wireless modems,
built-in terminals in cars, and PCs. Based on the
user profile and situation, the best suited distribution
channel will be chosen, e.g. WAP, SMS,
MMS, voice mail, or Web.
Value Propositions for the User
“ITS Your Time” will provide the user with a
single point of receiving all relevant information
while planning a trip and while on the road. The
time spent on the road or in the traffic can be
reduced by pre-trip or on-trip information and
the user can improve her travel-time estimate.
She can plan the workday schedule better and
make arrangements accordingly. Based on traffic
information, the driver can adjust departing time
and choose among alternative routes and travel
modes.
The time spent in the car can be utilised more
efficiently. By access to ICT solutions, the user
may optimise the time on the road, e.g. by
accessing e-mail, calendars, e-commerce,
language courses, entertainment, etc.
Telektronikk 1.2003