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Intelligent Transport Systems - Telenor

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88<br />

oping the service with regard to positioning of<br />

the user and user profiles. They also offer different<br />

SMS services, e.g. road information regarding<br />

specific roads in cooperation with the countrywide<br />

radio station P4, <strong>Telenor</strong> Mobil, and<br />

The Public Roads Administration.<br />

Other initiatives such as Politiet.net collect and<br />

transmit traffic information to and from road<br />

users via SMS.<br />

Hardware and Software Providers<br />

Hardware providers include manufacturers of<br />

portable and in-car equipment. The trend in the<br />

car industry is that the car manufacturers are<br />

including basic telematic equipment in the cars.<br />

However, there will be a competition between<br />

built-in and portable devices, because the lifetime<br />

of a car is much longer than that of personal<br />

digital equipment. Types of hardware include:<br />

• GPS<br />

• SIM cards<br />

• Screens and terminals (PDA, mobile phone,<br />

DSRC tags)<br />

• Car Audio / Video / Entertainment system<br />

• Navigation systems<br />

• Sensors<br />

Norwegian HW suppliers like Q-free, Polydisplay<br />

and SensoNor are direct or indirect players<br />

on the ITS arena. Q-Free delivers dedicated<br />

short-range communications (DSRC) equipment<br />

for the international ITS market. Their main<br />

business as of today is automatic toll-road payment,<br />

but the Q-Free system has possibilities for<br />

several value-added services.<br />

Hardware, software and consultancy companies<br />

like Microsoft, HP and Accenture develop central<br />

service platforms for delivering mobile content.<br />

The platforms can have different modules<br />

such as content management, authentication,<br />

payment, e-mail, etc. There are no specific<br />

Norwegian initiatives, but important players<br />

are represented in Norway.<br />

The Microsoft automotive solutions are based on<br />

Windows CE and the portability features of this<br />

operating system (OS). The Microsoft .NET and<br />

the Windows CE platform enable the building of<br />

a distributed architecture. The implementation<br />

can use a number of different communication<br />

media for local or remote interactions [9].<br />

Standardisation Organizations<br />

The standards for telematics are not yet settled,<br />

but a number of professional and industrial<br />

bodies are formed in relation to the automotive<br />

industry, in order to define and promote standards.<br />

A few of them are briefly described<br />

below. There is no large Norwegian activity in<br />

this area, except ARKTRANS, which is a project<br />

for establishing a multi-modal information standard<br />

with respect to transportation.<br />

IDB Forum is a trade association for chip<br />

designers and car component manufacturers.<br />

IDB is short for ITS data bus. IDB Forum promotes<br />

IEEE 1394 firewire as an alternative to<br />

link-different devices on an ITS bus in the car.<br />

They promote different interfaces for the interconnection<br />

with the bus structure, e.g. Blue-<br />

Tooth, and work in close corporation with<br />

AMI-C (see below) [10].<br />

MOST was initiated by a few car manufacturers:<br />

Audi, BMW, DaimlerChrysler and OASIS Silicon<strong>Systems</strong><br />

in Europe. They also work in close<br />

cooperation with AMI-C. MOST will use a plastic<br />

fiber-optical ring structure in the car instead<br />

of the traditional wirering [11].<br />

OSGi’s members include leading service and<br />

content providers, infrastructure and network<br />

operators, software developers, gateway and<br />

set-up box suppliers, consumer electronics<br />

and wired and wireless device suppliers, and<br />

research institutions. The OSGi members are<br />

cooperating to define and promote open specifications<br />

for the network delivery of managed services<br />

to remote systems, including gateway software<br />

for use in cars. This will enable the distribution<br />

and installation of new software packages<br />

(JAVA) to deliver services and content directly<br />

from the provider to the end user. In this context,<br />

a clear line is drawn between the service provider<br />

(SP), content provider (CP), and the network<br />

operator (NO) [12].<br />

AMI-C is an organisation initiated by Fiat, Ford<br />

Motor Company, GM, Honda, Nissan, PSA Peugeot<br />

Citroën, Renault, Toyota and their component<br />

suppliers. They aim at creating consensus<br />

on common requirements for information and<br />

entertainment systems in cars. Besides the cooperation<br />

with some of its peer organisations,<br />

AMI-C also cooperates with ERTICO – the EU<br />

ITS initiative [13].<br />

The multimedia car platform (MCP) is a project<br />

preparing the inclusion of a PC platform in the<br />

car. The main part of the platform is from the<br />

multimedia home platform (MHP) specification<br />

and thus links to the digital-broadcasting industry<br />

for video and audio (DVB/DAB) [14].<br />

Related Research Activities<br />

ITS Oslo was a cooperation project between<br />

public authorities, private companies and R&D<br />

bodies aiming to improve transport and traffic in<br />

the Oslo area by means of ICT. They identified<br />

several business opportunities within ITS:<br />

Telektronikk 1.2003

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