09.11.2013 Views

A better world is possible - Global Commons Institute

A better world is possible - Global Commons Institute

A better world is possible - Global Commons Institute

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Copyright Bruce Nixon 2010. All rights reserved. Th<strong>is</strong> electronic copy <strong>is</strong> provided free for personal, non-commercial use only.<br />

www.brucenixon.com<br />

What are the implications? We need to move away from “bigger, further, faster and more” to moderation. It<br />

<strong>is</strong> not a move from one extreme to another but a <strong>better</strong> mix. We need a change from one way of thinking to<br />

another. It will be a revolution driven by the multiple cr<strong>is</strong>es the <strong>world</strong> <strong>is</strong> confronted with.<br />

A Paradigm shift<br />

Here I summar<strong>is</strong>e the paradigm shift we need to make. My source <strong>is</strong> a book I strongly recommend , written<br />

eleven years ago but still providing the thinking required today - Greening the North - a post-industrial blue<br />

print for ecology and equity, Wolfgang Sachs, Reinhard Loske, and Manfred Linz, eds, 1998, Zed Books. The<br />

book describes eight paradigm shifts:<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

A Paradigm shift<br />

Moderation in time and space<br />

A green market agenda<br />

From linear to cyclical production processes<br />

Well-being rather than well-having<br />

Intelligent infrastructures<br />

Regeneration of land and agriculture<br />

Liveable cities<br />

International equity and global solidarity<br />

Moderation in time and space - Moderate speeds, shorter d<strong>is</strong>tances and regional scale. Transport and travel<br />

would be more regional and local, de-emphas<strong>is</strong>ing long d<strong>is</strong>tances and intensifying shorter links and more<br />

sustainable forms like trains, buses, cycling and walking and substituting electronics for travel.<br />

A green market agenda Move from market euphoria and growth. Place more emphas<strong>is</strong> on local than on<br />

global div<strong>is</strong>ion of labour. Move from everything calculated in financial terms to protection of climate,<br />

ecology, environment, including well-being. Value the social, h<strong>is</strong>torical and cultural. Support health,<br />

community, fulfilling work and security. Avoid large scale uninsurable r<strong>is</strong>ks and liabilities. Re-use ex<strong>is</strong>ting<br />

capital rather than whole scale demolition and new build. Ban toxins. Enable decentral<strong>is</strong>ed, locally based<br />

generation of electricity and heating. Steer with taxation and subsidies reflecting all these objectives; taxing<br />

the unsustainable, not the sustainable, enterpr<strong>is</strong>e or jobs.<br />

From linear to cyclical production processes Follow nature’s example, not wasting and valuing diversity.<br />

Create an economy founded on solar and nature’s energy and the principle of recycling; longer product<br />

cycles, emphas<strong>is</strong> on durability, service and repair. Instead of competition based on constant innovation,<br />

larger market share, ever shortening product cycles and lower price, initiate ecological leadership based on<br />

meeting real human needs. Produce more and more products and materials locally and regionally in<br />

decentral<strong>is</strong>ed workshops and mini-mills, providing skilled and rewarding work again. It <strong>is</strong> unsustainable to<br />

ship products and waste around the <strong>world</strong>. Involve human creativity in selling utility and services rather than<br />

products – for example individual transportation rather than cars – opening up fresh possibilities.<br />

Well-being rather than well-having Th<strong>is</strong> opens up the possibility of a complete change in values, to meeting<br />

post material<strong>is</strong>tic needs, moving from affluence to, for instance, conserving, informed eating, freedom from<br />

toxins, local and regional orientation, using instead of owning, rich in time, and the elegance of simplicity.<br />

108

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!