T EVIS i - AmericanRadioHistory.Com

p
ice businessman sells time, know -how,
and parts to keep an acce:Tted, important
information -enter tainment
machine in operation. As time goes
on, good television viewing may become
just as important to the average
person as the foodstuffs he needs to
keep his body in operation.
The successful operation of a TV
service business requires tl.e application
of planned managerial direction
the same as any oth a retail
business. It needs more sales promotion
than the average busi Tess that
handles the so- called necessities of
life. The rapid growth of community
newspapers in metropolitan areas
proves how independent grocers, druggists,
and other small retail ?rs have
grown up in their knowledge that
they must advertise and merchandise
their business and the things they
have to sell in order to stay in business
against chain store con petition.
A businessman in television service
has any number of professionally-pre -
pared sales promotion campaigns
available to him at ridiculously low
cost. Practically all of the ma jor tube
companies have had their ad Tertising
agencies prepare really brill ant advertising
material for independent
service operators. Any radic service
businessman who will use such material
regularly and consistently will
build business volume. When T service
operator carries out a planned business
building program he is running his
business; when he depends on the
whims of customers to call him for
service his business is running him.
The standard reason service operators
give for not using dir act-mail
sales promotion material is that they
haven't the facilities to address and
mail cards.
In practically every city in the
country today there are btsinesses
that specialize in circulating advertising
material either through house -
to -house distribution or by ma.il. Assume
you have a service business in
the northern section of a city of one -
hundred thousand populatio T. You
want to get your message i ato the
hands of five thousand homes in the
vicinity of your shop every month.
Here's how you can get out a monthly
business -building postcard promotion
without having to do any of the work
involved:
Look up a local mailing cc mpany.
They will have a list of addresses in
your area made up from the latest
telephone directory. Chart out for
them on a city map the area yc u want
to have blanketed with your promotion.
Call on your parts distributor and
look over the postcard mail car Tpaigns
that are available from tuba com-
panies. Select a campaign tl at has
six to ten cards available. P. ace an
order to have five thousand can ds, imprinted
with your name and a ddress,
delivered to you monthly. These government
postcards, carrying striking
copy and imprinted with your name
and address, will cost you only about
$2.50 -per hundred on an average. The
April, 1953
KESTER
Since the most important
KESTER SOLDER COMPANY
4235, Wrightwood Avenue Chicago 39, Illinois
Newark 5, New Jersey Brantford, Canada
!!XMAS IN APRIL!! , , .
KESTEFt
FLUX
CORE
SOLDER
With the NEWEST
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A GOLD- MINE"
ends including: nnq
CONTROLS.
SOCKETS. RE-
SISTORS. C O N -
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COILS, and
MUCH. MUCH
MORE!! Shpg. wt.
20 lb,.
, $395
ÁN.74 BLADE ANTENNA (SCR522)
8C3366 CONTROL BOX
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less knobs........ 1.69
iii le
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tipped
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wool: It,,
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r -- (!25TH ANNIVERSARY SALE!!. - --1
SPEAKER REPLACEMENT PARTS
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60° TV DEFLECTION YOKE . . for
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PHONE
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UNITS . .
or
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o furl ft.
mike
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talk
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SPECIALISTS ON ALL TYPES OF "HIGH FIDELITY"
Min. order UNITS
83.00. 211c: deposit
Full remittance
r all
with foreign
C.O.D.' ,,.
orders. Pl ease add suf.
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RADIO CORP.
67 Dry Street
New York 7. N. Y. j
single step in Radio -
Television Servicing is
soldering ... it's just plain
good sense to use the best
- KESTER SOLDER ...
Key Name in Solder
for More Than 50 Years,
EVERY
RADIOMAN
Can Use These
SERVICE HINTS!
Valuable Manual Yours -FREE!
Every page of "How to Simplify
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packed with on- the-tench.
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photo.. chart.. dlaBramefluff-no
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You'll use and benefit from
the experience of experts.
Partial list of content.: How
to localise Trouble: How to
Sente. Amplifiers: How t.
Test for Distortion: How h
'rest Audio Circuits: How to
Test Speakers: How to Find
Faults in Oscillators: How
to Test Radio Parts -and It's
all roars -FREEI No obit nation.
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