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We aim to be the most preferred non-life insurer in Thailand

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Cus<strong>to</strong>mers<br />

The Company offers various quality <strong>in</strong>surance products accord<strong>in</strong>g <strong>to</strong> <strong>in</strong>ternational<br />

standards, provid<strong>in</strong>g suitable coverage at a reasonable price, and <strong>in</strong>demnification<br />

made on a fair basis. In addition, cus<strong>to</strong>mers will <strong>be</strong> fully advised about <strong>the</strong> nature<br />

of <strong>the</strong>se products, while <strong>the</strong> Company has specifically established a work unit <strong>to</strong><br />

receive <strong>the</strong>ir compla<strong>in</strong>ts and comments.<br />

Bus<strong>in</strong>ess Partners<br />

The Company treats its bus<strong>in</strong>ess partners fairly <strong>in</strong> evaluat<strong>in</strong>g <strong>the</strong>ir performance.<br />

These bus<strong>in</strong>ess partners will <strong>be</strong> given opportunities <strong>to</strong> comment and propose<br />

suggestions concern<strong>in</strong>g any and all jo<strong>in</strong>t bus<strong>in</strong>ess issues. To ensure that <strong>the</strong> rights<br />

of bus<strong>in</strong>ess partners are protected, <strong>the</strong> Company will treat bus<strong>in</strong>ess partners’<br />

secrets as strictly confidential.<br />

Competi<strong>to</strong>rs<br />

While ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g its accepted professional bus<strong>in</strong>ess standards based on <strong>the</strong> rules<br />

and code of corporate conduct, <strong>the</strong> Company <strong>in</strong>tends <strong>to</strong> ma<strong>in</strong>ta<strong>in</strong> its position <strong>in</strong> <strong>the</strong><br />

market and compete effectively, while refra<strong>in</strong><strong>in</strong>g from damag<strong>in</strong>g <strong>the</strong> reputation of<br />

any bus<strong>in</strong>ess competi<strong>to</strong>r for its own <strong>be</strong>nefit. The Company emphasizes <strong>the</strong> quality<br />

and efficiency of its services, stress<strong>in</strong>g <strong>the</strong> greatest <strong>be</strong>nefit <strong>to</strong> our cus<strong>to</strong>mers and<br />

<strong>the</strong> stand<strong>in</strong>g of <strong>the</strong> <strong>in</strong>surance <strong>in</strong>dustry as a whole.<br />

Credi<strong>to</strong>rs<br />

The Company is strongly committed <strong>to</strong> an honest practice and will <strong>the</strong>refore follow<br />

all agreed conditions with its credi<strong>to</strong>rs, or f<strong>in</strong>d suitable solutions <strong>to</strong> <strong>the</strong>ir mutual <strong>be</strong>nefit.<br />

Society and<br />

Environment<br />

The Company realizes its responsibilities <strong>to</strong> society and <strong>the</strong> preservation of <strong>the</strong> environment.<br />

As a consequence, it has supported many activities that <strong>be</strong>nefit <strong>the</strong> community,<br />

such as <strong>the</strong> development of society through employ<strong>in</strong>g disabled labour. It also provides<br />

support and assistance <strong>to</strong> communities jo<strong>in</strong>tly with o<strong>the</strong>r agencies both <strong>in</strong> <strong>the</strong><br />

government and <strong>the</strong> private sec<strong>to</strong>r. For <strong>in</strong>stance, <strong>the</strong> Company’s management has<br />

offered a mobile medical service <strong>to</strong> treat people <strong>in</strong> poverty-stricken areas, granted<br />

scholarships <strong>to</strong> poor students, as well as established a fund for <strong>the</strong> rehabilitation of<br />

his<strong>to</strong>rical sites, <strong>the</strong> promotion of careers among community people for <strong>the</strong>ir susta<strong>in</strong>able<br />

livelihood, and <strong>the</strong> preservation of natural resources and development of <strong>the</strong> environment<br />

under <strong>the</strong> “Unplug” project. All activities and projects have <strong>be</strong>en cont<strong>in</strong>uously<br />

implemented and effectively carried out. Details of activities performed <strong>in</strong> 2009 can<br />

<strong>be</strong> viewed on <strong>the</strong> Company’s website at www.bangkok<strong>in</strong>surance.com.<br />

4. Data Disclosure and Transparency<br />

The Company’s Board has a policy for <strong>the</strong> Company <strong>to</strong> disclose both its f<strong>in</strong>ancial and <strong>non</strong>-f<strong>in</strong>ancial data, as def<strong>in</strong>ed by <strong>the</strong><br />

SEC and SET. Of course, data disclosure focuses on transparency, accuracy, completeness and timelessness, through <strong>the</strong><br />

channels of <strong>the</strong> SET, as well as <strong>the</strong> Company’s annual report and <strong>the</strong> annual report presentation form (Form 56-1). Additionally, <strong>the</strong><br />

data is disclosed both <strong>in</strong> Thai and English via <strong>the</strong> Company’s website, and always updated for reliability and easy and equal<br />

access by shareholders and o<strong>the</strong>r related persons. The follow<strong>in</strong>g is a summary of <strong>the</strong> significant disclosed data.<br />

112

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