Courses of Study - William Jewell College

Courses of Study –
Business Administration and Economics
305. Marketing Principles. 3 cr. hrs. A basic
course defining marketing, its place within societies,
the marketing concept, and an introduction of the
marketing mix: product price, distribution and promotion.
Students will study principles employed in
discovering and translating consumer needs and
wants into specifications of products and services.
Students will also study the transfer of goods and
services from producers to end users. Prerequisite:
BUS 201 or consent of instructor.
315. Financial Management. 3 cr. hrs. Forms of
organization, financial institutions and instruments,
legal aspects of finance, financial administration and
decisions. Prerequisite: ACC 341, BUS 201 and
318, ECO 201 and 202.
318. Elementary Statistics for Business and
Economics. 3 cr. hrs. Probability; descriptive statistics;
experimental design; correlation, regression
and analysis of variance; statistical inference, and
tests of significance; simulation and chance models.
Prerequisite: MAT 155 or GEN 104. (Students will
not receive credit for both MAT 203 and BUS 318.)
322. Labor Relations.3 cr. hrs. The growth and
development of organized labor in the U.S. with an
emphasis on labor law, collective bargaining and
labor-management relations. Prerequisite: BUS 301.
Offered on demand.
326. Quantitative Methods in Business and
Economics. 3 cr. hrs. Exploration of quantitative
techniques in the decision sciences applied to business
and economics. Emphasis is placed on problem
formulation and modeling, model use, and
analysis of quantitative findings for the purpose of
supporting managerial decision processes.
Prerequisite: BUS 318.
334. Global Viewpoints. 3 cr. hrs. This course is
designed to introduce students to international business
practices in a method that couples traditional
classroom learning with the experience of foreign
travel, use of communication technology in multiple
forms, and direct communication with business
managers in the region of study. Using teleconferencing,
e-mail, PowerPoint and Internet skills will
be necessary in this course. The region of study
may change with each offering, – allowing a student
to take this class more than once for credit.
The course is open to all majors interested in a two
week international travel experience focused on
global business strategies and cultural awareness.
Students research business sponsors and later participate
in on site seminars with international business
partners during the trip. Instructor consent
required. Offered on demand.
345. Consumer Behavior 3 cr. hrs. Behavior science
concepts including: motivation, perception,
learning personality, attitude, culture, social class, reference
groups, and communication. Application of
behavioral concepts to marketing management and
research problems including diffusion of innovation,
brand loyalty, attitude change, and consumer decision
models. This course is offered in the evening
division. Prerequisite: BUS 305. Fall semester.
348. Sales Management. 3 cr. hrs. The planning,
direction and control of selling activities, including
the recruiting, selection, training, supervision, and
compensation of the sales force, establishment of
goals and measuring performance, coordinating
sales activities with advertising and special forms of
promotion and other departments of business, and
providing aids for distributors. This course is
offered in the evening division. Prerequisite: BUS
305. Spring semester.
362. New Venture Creation.3 cr. hrs. This course
is an introduction to the entrepreneurial process
from conception to the birth of a new venture. It
discusses attributes of successful entrepreneurs,
innovation and creativity, opportunity recognition,
venture screening, identification of resources, and
feasibility analysis. Prerequisite: BUS 201 and LSP
250. Spring semester.
405. Readings in Marketing. 3 cr. hrs. Recent
developments in marketing, management, wholesaling,
retailing, product planning, and consumerism.
Opportunity will be provided for examining areas of
special interest to individual students. Prerequisite:
BUS 305. Offered on demand.
406. Business Problems and Policies. 3 cr. hrs. A
case study course in strategic management requiring
students to apply knowledge acquired in their major
program. Students will be expected to solve complex
problems which involve the simultaneous consideration
of many functional areas of business.
Prerequisite: Senior standing, ACC 341, BUS 231,
301, 305, 315, 318, and ECO 202 or consent of
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