McCormick+Schmitz Handbook for value chain research on - PACA

(www.gapinc.com/about/global_manuf.htm – 5 th January 2001)
Or take the GAP web page HOW WE RUN OUR BUSINESS.
“At Gap Inc., we never stop moving. It takes a team of more than 140,000 passionate,
dedicated and talented employees around the world to deliver the merchandise and
shopping experience our customers expect and deserve. Here's a look at how we do it:
Inspiration
From colour to concept, it all begins with inspiration — whether it's people watching
on the streets of Tokyo, a flash from a dream or a visit to a local art gallery. At Gap
Inc.'s Product Development offices in New York City, designers, product managers
and graphic artists create the look and feel <strong>for</strong> each season's merchandise.
Sourcing
Located around the globe, employees in Gap Inc.'s Sourcing and Logistics group,
along with our buying agents, draw up production schedules and place orders with the
approved third-party factories in nearly 50 countries that produce our goods.
Marketing
Each brand has its own marketing team headquartered in the San Francisco Bay Area.
Our in-house marketing teams create everything from hang-tags and in-store posters
to billboards and TV commercials.
Distribution
Third-party manufacturers ship merchandise to our state-of-the-art distribution
centres, who sort and redistribute it to our stores. Strategically placed throughout the
United States and in Canada, the United Kingdom, the Netherlands and Japan, our
distribution centres are the backbone of Gap Inc.'s world-wide operations.
Sales
Sales associates and other store personnel are trained to answer customers' questions
about fabric, fit and fashion, and to help them select merchandise that's perfect <strong>for</strong>
them.”
(www.gapinc.com/financmedia/financmedia.htm – 5 th January 2001)
Add to this GAP’s web page FINANCIALS & MEDIA, which starts as follows:
“Three distinct brands. One exceptional company. Gap Inc.
is a global company with revenues topping $11.6 billion and
a strong portfolio of brands. Gap, Banana Republic and Old
Navy are differentiated by their customer target,
merchandise mix and marketing approach, but share a
common goal: to deliver customers exceptional style,
service and <strong>value</strong>.
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