McCormick+Schmitz Handbook for value chain research on - PACA

Buyers’
expectations
Producers’
per<strong>for</strong>mance
Improvements in product quality 4.70 4.23
Reductions in prices 4.00 3.54
Faster deliveries 3.97 3.63
Reliable deliveries 4.38 4.10
Compliance with global labour 2.85 3.03
standards
No Child Labour 3.02 4.70
Increasing flexibility 3.93 3.93
Variety of Lines/Collections 3.60 3.90
Innovative design 3.62 3.47
Plotting them into a radar chart gives Figure 14.1.
Figure 14.1 : Expectations of buyers and per<strong>for</strong>mance by producers from the
producer’s point of view
Variety of Lines/Collections
Innovative design
Improvements in product quality
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Reductions in prices
Faster deliveries
Increasing flexibility
Reliable deliveries
Non-existence of Child Labour
Compliance with global labour standards
Buyers expectations
Producers' Per<strong>for</strong>mance
As we can see from the diagram, producers feel that they are satisfying their buyers in
most aspects, even exceeding some of them like the variety of lines/collections and the
avoidance of child labour. Particularly in sensitive issues like the last one, sometimes is
good to be suspicious about radical results since it could signal fear of the respondent to
tell the truth (that they do use Child Labour, <strong>for</strong> instance).
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