2012 Integrated report - Sappi

Focus on
paper – here today
here tomorrow
The death of paper has been prematurely predicted many times over. Sappi, as a leading producer of coated fine paper, used in
communication materials from brochures and catalogues to direct mail and books and reports, continuously engages with customers
and other stakeholders to explain and demonstrate the ongoing value and critical role that paper plays in effective communication.
Sappi also engages with the market on the facts regarding the perceived environmental impact of using paper. One such example
is the Sappi Fine Paper North America eQ Journal titled “Taking the guilt out of using paper”. Paper continues to be a key component
of Sappi’s strategy into the future. It is a natural and renewable material, easily recycled and extremely versatile. In addition, the
industry is part of the low carbon solution promoted to combat climate change and the efforts of responsible companies have greatly
contributed to the significant reforestation of large parts of the globe.
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