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2012 Integrated report - Sappi

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<strong>2012</strong> was a year that positioned<br />

us well for the tough business<br />

environment that’s likely to<br />

continue in 2013; and for us to<br />

significantly improve performance<br />

in 2014 and beyond.<br />

Our key stakeholders<br />

Shareholders<br />

20 asset managers hold 85%<br />

75% South African and<br />

25% international institutions<br />

Customers<br />

Majority business-to-business<br />

model through merchants or<br />

direct to customers. Buying<br />

decisions influenced by:<br />

paper merchants, printers,<br />

publishers, corporate end-users,<br />

advertising agencies, designers,<br />

packaging, release and fibre<br />

(cellulose) converters. Southern<br />

Africa retail business model for<br />

uncoated office paper<br />

Employees<br />

and contractors<br />

14,000 employees in over<br />

20 countries<br />

Communities<br />

Major employer in many<br />

remote or rural communities<br />

or small towns<br />

Suppliers<br />

Mix of local and global<br />

relationships with preference<br />

for long term value<br />

partnerships<br />

Industry bodies<br />

Participation in business<br />

and industry bodies,<br />

associations and campaigns<br />

Governments<br />

and regulators<br />

Interaction at local, national<br />

and regional levels to inform<br />

development of policy and<br />

regulations, coordinate social<br />

investment and support the<br />

sustainability of operations<br />

<strong>Sappi</strong> is a leading global producer of fine paper and dissolving wood pulp. We also produce<br />

speciality, uncoated graphic, business and packaging paper, newsprint and pulp.<br />

sappi <strong>Integrated</strong> Report <strong>2012</strong> 3

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