Boxoffice-August.16.1965

I
Food
I
I'
I Noret
m
We Know Our Customers. '
Tickets Not
Heeded When It's Just Food to Go'
3y
MABLE GUINAN
to go is a widely appreciated.
Profitable service at R. A. "Skeet" Noret's
•5ky-Vue Drive-In Theatre, in Lamesa.
rex. The airer has a special drive-in "cafeeria
window." Take-home food is availible
before and during the show. And no
,icket is necessai-y for customers who come
j'or food and can't stay to see the show.
The menu for the Sky-Vue is printed on
.he back of the combined monthly movie
jrogram for the airer and Noret's indoor
'alace Theatre, also in Lamesa. "Many
'•esidents call in their orders, drive to the
Iheatre, pick them up and go on without
staying for the show," he says. "We know
'lur patrons well enough to permit this type
-raffic through the area," he adds.
Popular specialty at the Sky-Vue—and
|.he Palace—is Noret's registered "Chihualua
Sandwich." It is made with tortillas
for the bread) , chili, pimento cheese
highly seasoned), chopped onions, shred-
|ied cabbage and a hot pepper on top.
|Mce is 30 cents.
I
HOT BOXED DINNERS
I Hot boxed dinners at the Sky-Vue cost
cents, and are "sei"ved with french fries,
|iO
jickle, corn fritter and dinner rolls. Varie-
'ies include: fried chicken, deviled crab,
!ish fingers, jumbo shrimp, a half-pound
!;teak (chicken fried or charbroiled i
j:hicken livers and chicken gizzards.
'Kiddo's dinners," for children under 12,
lire 60 cents. Pour pieces of chicken and
irimmings— "all white meat"—are $1.10.
'Jumbo dinners" a double order of meat
:md trimmings, are $1.35. Twenty-cent
:;pecialties include com fritters, hush pupi)ies
and french fries. Mixed seafood
jleviled crab, oysters, fish and shrimp
ivith french fries, pickle and salad and roll
-is $1.35. Sandwiches rim from 25 to 45
bents. The quarter sandwiches include:
)imento cheese, hot dog with chili, grilled
'•heese and chicken salad. Chihuahua and
;.hili cheese sandwiches are 30 cents. Char-
:oal hamburger and barbecue beef sand-
A'iches are 35 cents. A quarter-pound
l^teakburger is 40 cents and a cheese
i^teakburger 45 cents.
Milk, coffee, hot chocolate and soft
•irinks are offered in 10- and 20-cent sizes,
vlilk shakes are 25 cents, 24-ounce malts
l^re 30 cents. Triple dip cones are 10 cents,
jundaes 15 cents, banana splits 25 cents.
considers food service especially
Important in the profit picture and operations
of small town theatres. Population
movements from rural areas to the cities,
the increased cost of doing business today
and the ease with which young people can
go to the cities via superhighways to see
current movies all contribute to the special
problems facing the small town theatres,
he says.
"I wonder if the industry can forget the
small town exhibitor," he adds. "Most of
the young people have been trained by the
small town exhibitor to go to a movie and
buy a bag of popcorn as their main source
of entertainment. These same young people
finish school in the small town, move
to the city for higher education or employment
and follow their training of going
to a theatre. The children in large cities,
on the other hand, have so many forms of
amusement from which to choose that they
are not so theatre-minded as these country
cousins who have moved to the city. So
if for no other reason, the distributor
should realize the small town is the groundwork
training school for the future of our
industry. Attending movies is a habit,
and the habit is formed during the youth
and adolescent stage. Thus the small town
exhibitor plays a big part in this program."
THE LEGAL ANGLE:
*Safe Walkways' Are Needed
Between Parking Areas and
Concessions in Drive-Ins
By
NORMAN SHIGON
A DRIVE-IN theatre's failure to
provide a sale walkway to a refreshment
stand was held in a recent Georgia case to
present a proper question for a jury's
consideration.
In the decision by the Georgia Court of
Appeals in Johnson vs. Thompson, ei al,
the Georgia appellate court held that the
trial court had been wrong in throwing
the complaint, as filed, out of court. The
injured plaintiff had maintained that,
while he was a theatre patron at the drivein,
he had been injured when another patron
opened an automobile door as he
Continued on following page
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OXOFHCE :: August 16, 1965
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