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I<br />
The<br />
I rated<br />
I<br />
St<br />
I<br />
Bevelite<br />
I<br />
1<br />
Gold<br />
i<br />
I<br />
Drive-In<br />
If<br />
|:iould be stored in a box or parts cabinet<br />
hen not in the projector. Never set your<br />
namorphic or widescreen lenses on the<br />
rojection room floor—as some projeconlsts<br />
do—when not in the projector,<br />
mproper cleaning of lens sm-face can<br />
iuse damage. Using any kind of cloth is<br />
ad practice for cleaning lenses always<br />
se a good lens tissue mid lens cleaner.<br />
Never open a modem projection lens, as<br />
, is hermetically sealed to exclude oil<br />
:nd dust from getting into the interior<br />
(f the lens ban-el. If oil ever does seep<br />
I for some reason or other, obtain a loaner<br />
•cm yom- local theatre supply dealer and<br />
?nd the damaged one to the factory for<br />
?pair. The factory will repair, clean, adjst<br />
and reseal it at a reasonable cost.<br />
'^on't attempt to do it yourself, as you<br />
nay completely ruin it.<br />
best investment in picture quality<br />
[i a good lens—one of the latest types<br />
with all its wonderful improvements in<br />
design and high quality optical glass.<br />
Compared to the mcrease in light, overall<br />
perfect definition and better contrast, the<br />
investment should be considered small and<br />
will pay dividends at the boxoffice.<br />
We have found many new theatres<br />
could have avoided poor pictme sharpness<br />
for months, if they had first made some<br />
test trials a week or two before their opening<br />
day—trying several sets of lenses before<br />
making the final selection for even<br />
screen illumination for widescreen. Cinemascope<br />
and 70mm projection. Leading<br />
lens manufacturers will always cooperate<br />
with a selection of lenses to pick from,<br />
via their representative in youi- state, or<br />
send a factory expert with a wide assortment<br />
of various speeds, etc. to fit your<br />
theatre. It will pay off and you will be<br />
assm-ed of an outstanding picture presentation<br />
when your theatre opens.<br />
The following concerns have recently<br />
[<br />
kled copies of interesting descriptive literature<br />
with the Modern Theatre Informa-<br />
'on Bureau. Readers who wish copies may<br />
Main them promptly by using the Readers'<br />
\ervice Bureau coupon in this issue of<br />
I'he Modern Theatre.<br />
replacement parts. Section 4 has data on<br />
Drive-in's in-car heaters, boxoffice heaters<br />
and replacement parts. Section 5 provides<br />
data on planned directional lighting—outdoor,<br />
indoor, replacement parts and lamps.<br />
Section 6 provides information on booth<br />
equipment, boxoffice accessories, marquee<br />
letters and accessories, playground equipment<br />
and screen towers. Section 7 contains<br />
data on maintenance supplies, exterior and<br />
interior paint, screen paint and ladders.<br />
Eprad, Inc., is offering a new brochure<br />
n its new "P-1000" all-transistor power<br />
jraplifier designed specifically for drive-in<br />
aeatres and also a 10-page theatre price<br />
1st on its products. The "P-1000" is de-<br />
,:ribed as a 200 watt, wide range, low disortion,<br />
all transistor power amplifier with<br />
peak audio power of 475 watts. It<br />
|i said to be capable of handling over 1,000<br />
Irive-in speakers. Eprad's theatre price<br />
includes data on boxoffice cash con-<br />
'•ol systems, "Car-Chek" replacement<br />
arts, counters, burglar alarms, motor<br />
generator sets, all-transistor optical sound<br />
Amplifiers, all-transistor drive-in power<br />
lOiplifiers, transistor 6-4-1 amplifier sound<br />
'ystems, drive-in speakers, speaker re-<br />
'lacement parts for Eprad and other<br />
^peakers, junction boxes, directional and<br />
jamp Ighting and heaters.<br />
Manufacturing Co. has available<br />
a new illustrated catalog on its backrounds<br />
and changeable letters. The book-<br />
I't<br />
also includes information on Bevelite's<br />
jew plastic "Script" and "Italic Capital<br />
letters" and its new improved standard<br />
|lock letters, installation instructions and<br />
|!chnical data on Bevelite backgrounds and<br />
!iangeable letters, a marquee survey sheet<br />
itid a price hst.<br />
I<br />
^<br />
Medal Products Co. offers a<br />
pamphlet on how to handle more snack bar<br />
|istomers and realize more profits by conisntrating<br />
on "maximum profit" snack<br />
ems. Included in the suggested "big six"<br />
|re: popcorn, sno-kones, cotton candy,<br />
firmelcom, candy apples and cold drinks.<br />
Theatre Manufacturing Co.<br />
i-fers a new 48 -page illustrated catalog and<br />
Irice list. The booklet contains seven<br />
ibbed sections. Sections 1, 2 and 3 con-<br />
;iin information on Drive-in's, RCA and<br />
iiher brand speakers, junction boxes and<br />
S.O.S. Photo Cine Optics, Inc. is offering<br />
a new 228-page catalog describing almost<br />
6,000 items used in the motion picture<br />
and TV industries. It is divided into 23 sections<br />
and features a cross section reference<br />
index. A "Technical Bookshelf" section<br />
contains over 300 titles.<br />
Magnasync Corp. has available a new 24-<br />
page catalog of its complete line of motion<br />
picture sound recording and re-recording<br />
systems and accessories.<br />
National Automatic Merchandising<br />
Ass'N has just published its 1965 edition of<br />
the "Blue Book of Automatic Merchandising."<br />
Termed a complete directory of companies<br />
serving the $3.5 billion automatic<br />
vending industry, the 218-page book provides<br />
information, including officers'<br />
names, on 176 vending machine manufacturers;<br />
400 vendable product suppliers;<br />
,
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