15); : August A/fW ORLEANS Tom Dunn, salesman for the local Universal office several years ago and later transferred to Universal's St. Louis exchange as branch manager, has moved to Universal City studios' affiliated MCA- TV section to handle the Indianapolis '500" and other special assignments under the supei-vision of Jay Michaels, sports supeiTisor. Diuui's visit in town in early May was in connection with MCA-TV's second annual closed cu-cuit telecast of the 49th "500" race. He was in charge of sales for Southern states. Warner Bros.' exchange staffers here have started publicizing the forthcoming epic "Tlie Great Race." A. W. "Gus" Trog. branch manager, told the press "The Great Race" is the biggest production to come from WB since "My Fair Lady" and was unanimously acclaimed by reviewers at the world press preview in Hollywood. An August birthday salute to these WOMPIs: Elaine Knoblauch, MPA (2); Thelma Ti-einerth. MPA (5): Roland Guma, associate member (9) ; Loraine Cass ilH: Lillian Sherrick, MPA (12); Luna Babin. MPA il4i: Lector Castay. sustaining 1 Mamie Dui-eau. Masterpiece Pictures (16); Helen Bila, Paramount Gulf ^^smwuif/ZAfii:^ WATCH PROJECTION IMPROVE ilh ECHNIKOIE S T SCREENS m Now! - The Only ^^ ANTI-STATIC SCREEN ^ ^i^ XR-171 Pearl • Repels Dust S^ Avoiloble from your outhorized Theotre Equipment Supply Deoler: Eiport—Amity Internationol Distributors rItichi [TiCHNrKOTI CORP. 63 Seobring St., B'klyn 31, N.Y. N.Y3, I Tennessee Valley POPCORN NEW AND USED POPCORN MACHINES BAGS, BOXES, SALT, SEASONING Satisfaction Guaranteed STAR ond GOLD MEDAL MACHINES Tel. S74-1079 D n U/«rJ «. Co,- SCOTTSBORO P.O. Box 787 K. u.wordajon ala. 35768 Eosily-inexpcnsively installed on your present screen—with no interruption at the nightly showing! Less than one dollar per sq. ft. IN- STALLED! Phone Of (18); Gene Bamette, Delta Theatres (21), and Ethel Holton, sustaining i27). Jeraldine "Jcri" D, Harper of MPA has joined the WOMPI fold . . . Betty Morton of United Theatres home office is back to work after a vacation in Nassau ... A floral arrangement, door prize at the Friday (6) WOMPI .social function, was won by Audrey Hall of Paramount Gulf Theatres. Johnny Durio is the new shipping clerk at Don Kay Film Enterprises exchange. . . . Gertrude Davis, MGM's booker steno, is on a two-week vacation at home . . . Edna Caldwell, head of NSS accounting department, plans to spend her vacation at home and "will take to the rocking chair to watch more television than usual," and will take in a few movies downtown and in the neighborhood. Emily Landry, chairman of WOMPI service committee, reports a new project has been added to the calendar of activities, which is participation in the newly established CVS Demonstration Project, involving both service houi-s and materials. WOMPI's choice of voluntary service in this particular project will be announced at a later date. This year's projects include the Christmas theatre party for underprivileged childi-en from the city's housing projects, entertaining senior ladies of St. Anna's Home and psychiatric patients at Charity Hospital. Highlight of the entertainment each month will be the "Honky Tonks," a New Orleans teenage jazz band, plus teen singers and dancers. Other service activities for this year will include charity di-ives, assistance with paper work at the seasonal Rabies Clinic, and providing Thanksgiving and Christmas baskets for needy families. WOMPIs, in preparing for another rummage sale, will welcome contributions of old and new miscellaneous articles, specifically children's clothing and toys . . The organization's . Fiiday (6) social function brought out a large crowd of members, their families and guests. Hostesses were members of the ways-and-means committee, headed by Betty Morton, United Theatres' staffer, and social committee chairman Claire Rita Stone, WOMPI associate member. "The Collector," a Columbia release, is backed by a national ad campaign. NEW — for Drive-In Screens! ALUMINUM FACING Goodbye forever to expense and trouble of Screen Pointing and Maintenance! Now get PEAK performance nightly for YEARS with NO maintenance with Aluminum! • Ends Pointing! • Tested 7 years at Midway Drive-ln, Lol
i Levinson I Rodriquez I The I Adjacent 1 LOS . . good, . . technical Dallas Little Theatre To Become Art House ;-rom Southwest Edition DALXiAS—Under the new name of Fes- ;ival Theatre, the originaJ Dallas Little Theatre Playhouse, 3104 Maple Ave., will igain become a focal point for distinguished entertainment in this area. The ;heatre will be remodeled and converted nto a first-run de luxe art showcase by the lewly organized Academy Theatres of Dallas, headed by Norm Levinson. Other Academy officers are J. J. Rod- •iquez, vice-president and treasurer: Edvin Tobolowsky, vice-president and general ;ounsel, and Dennis Tient, auditor and secretary. is well-known nationally in the inotion picture industry. Until eight Inonths ago, he was general manager and idvertising-publicity director for a Dallasjased circuit, a position he held for six l.'ears. Prior to that time, he was MGM ,)ress representative in many sections of 'he country and has managed theatres for ijoew's Theatres, Inc., in Connecticut, jcvinson presided at the first art theatre ieminar for the Theatre Owners of America convention in 1963 in New York. is a Dallas exhibitor for Latin- Unerican films. In addition to other lusiness interests, he is owner of the Auto- /Ista Drive-In. Tobolowsky, a prominent Oallas attorney, has been connected with he motion picture industry in many ca- )acities for several years. 500-seat theatre is expected to close 'ery shortly for an extensive refurbishing |0b, with costs approaching $100,000. The ..ala reopening is scheduled for the first Veek in September. The opening picture j.lll be announced soon. to the theatre will be a contiiiental-type "under-the-stars" Festival ix>unge, where patrons may relax over fine imported wines, beers or espresso coffee '/hile listening to hi-fi music. Further enlancing the setting will be beautifully landcaped gardens. The entire atmosphere will jC elegant and lavish with every possible omfort provided for the patron. Free arking will also be available. According to Levinson, the Festival will |3t the precedent for a completely new con- [ept in motion picture entertainment. Zorba' Record in LA om Western Edition ANGELES — "Zorba the Greek," |Oth-Pox release, now in its seventh month it Fine Arts Theatre in Beverly Hills, has l;t a new house record with a gross of 1220,000, according to William Hertz, Los ngeles first-run district manager of Na- ;onal General Corp. llf Your Screen SPECIAL jls Not Giving lYou A Profit TRAILERS inquire About OUR SPECIALTY 1VIERCHANT ADS !END FOR FREE BOOKLET AND INFORMATION FILMACK TRAILER CO. 327 S. Wabosh - Chicago, 60605 - Ph. 31 2-427-3395 3XOFFICE :: August 16, 1965 St. Petersburg Industry Rebuilding While Attendance, Grosses Mount ST, PETERSBURG — "Movie business this year in St. Petersburg is big and 'money-green,' according to theatre owners and managers," declared Marlene Haugland, St. Petersburg Times movie reviewer in a July article captioned "Greener on This Side of the Fence." Exhibitors credit their current boxoffice success to such roadshow films as "Mary Poppins," "My Fair Lady" and "The Sound of Music," in addition to such regulars as "Goldfinger" and "Cat BaUou." The Haugland article, in part, continues: The managerial consensus about the current caliber of movies is that they're better than ever. This might sound like a typical yearly theme song coming from management but Ray Dunn, manager of the Sky- 'Vue Drive-In, thinks "good material is getting scarce because all the good books and plays are being purchased before publication. Hollywood is ti"ying to produce better pictures that will have a tremendous commercial value ... it has to offset production costs which have risen sky-high. There must be a good vehicle to justify the high budget costs of $3-6-million per picture." MANY FACTORS UPGRADED Walter Tremor, area manager for St. Petersbui-g's thi-ee Florida theatres, thinks "it stands to reason that movies have to be better than ever . qualities alone have improved 100 per cent the last year or two. Producers are selecting quality material which has a higher level of intelligence. People's changing tastes have demanded these better films." "People's tastes iim in cycles, just like Hollywood productions do," says Bill Boardman of the Playhouse Theatre. "Situation comedies are always a manager's best bet . slick situation comedies, that is. In the ten next few months we'll be going through the war film cycle. There are lots of top-notch ones coming up." Manager of the Palms Theatre in Pinellas Park, Bob Nichols, admits that "movies have to be something special these days to draw a crowd. Films must have a quality soundtrack, Pulitzer Prize-winning story or even a gimmick to do good boxoffice business." COSTUME SHOWS POPULAR Rocker F. Salzer, whose Center Theatre caters to the roadshow engagements, feels "more pictures are being made that I like to run. I find my customers like clean, costume extravaganzas, such as "Ben-Hur," "Spartacus" and "King of Kings," or quality musicals, such as "My Fair Lady." The movie I have now, "Those Magnificent Men in Their Flying Machines." is doing good business because it's funny, interesting and designed for the entire family. More roadshow-type pictures have been made within the last year and a half and are still being made. I think it's because better material is available to the film industry. If Hollywood would have a regular spacing plan, I could play spectaculars and the big specials for the next two years. Since more films now are being made in Cinerama, I might put it into the Center." All these experts keep coming back to the success of "the big three." The State Theatre opened with "MaiT Poppins" and played it for a little less than two months. Will Brown, manager of the Florida Theatre, admits it could have played several more weeks but the theatre already was committed for another film. "Mai-y" moved on to the Palms for several weeks and did excellent business there. "I had standing room only for the last show on the last night," Nichols admits proudly. "The Sound of Music" has been at the Palace Theatre, Tampa, for 14 weeks and is still doing record business. This Julie Andrews starrer is scheduled for another month's run. And as to "My Fair Lady," Salzer says it did milestone business. Approximately 126,000 persons saw the film, some people saw it more than twice, and it ran 31 weeks. "Ben-Hur's" 34-week chariot race didn't make as much money as the flower girl Eliza. There's a lot of faith in St. Petersburg's movie business, judging by the new theatres being constructed. Several weeks ago the $700,000 Tyrone Theatre opened after a 35- year dearth of theatre building in this area. Owned by the Quarto Corp. and managed I Continued on page SE-8) CONCESSION CATERERS, INC. 6260 Northwest Hwy. Chicago, III. 60631 "^Complete Concession Service * Liberal commission rates * Equipment custom-built to individual needs. * Servicing drive-in theatres, sports arenas, ice rinks, public parks. For information write to: Hank Rolnick Concession Caterers, Inc. 1618 Crest Hill Avenue Cincinnati, Ohio 45237 S'^^ICi" *1S00 X I Check with Order! NO C.O.D.s U Per Thousand FOB Del. '*' (Minimum Order 1,000 • THEATRICAL ADVERTISING CO. 2310 Cuss Detroit 1, Mich. Also Available! 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