Boxoffice-August.16.1965

Mete l,200-8eat, free-standing Loew's, in Loetv's Theatre Plaza, Rochester, reported to
be prototype of 30 new Loeiv theatres. Spacious, inviting foyer-lounge is shown above.
Totally New Concept' Highlights
New $500,000 Loews in Rochester
Reported the prototype for 30
new Loew's theatres on the drawing
boards or now building, the new 1,200-seat
Loew's, in American Colonial design, is the
focal point of the 13-acre Loew's Theatre
Plaza, on Monroe Avenue, in Rochester, N.Y,
Located opposite the Pittsford Plaza Shopping
Center, the free-standing, 16,400-
square-foot structure is of steel, concrete,
concrete block and brick construction, with
brick panels framed in "Granolux"—a synthetic
stone simulating granite. A number
of specialty shops, including a restaurant,
border the theatre and are connected by
a common arcade. An illuminated paved
parking area accommodates 1,100 cars.
Rein Rabakukk is managing director and
William Trambukis is division director.
Gerry Diamond and Lloyd Jacobs, directors
of engineering for Loew's Theatres, Inc.,
New York, sui>ervised the construction.
Two Century all-purpose projectors with
interchangeable heads permit projection of
70mm or 35mm films. The Hurley screen
is 28 feet high and 60 feet wide. The adjustable
screen frame can be curved to any
degree and can be tailored to accommodate
Cinerama and all wide-screen proc-
Continued on page 14
Griggs seats are royal blue, spaced 40
inches back to back, staggered for unimpeded
view of screen from any location.
Concessions stand is 19 feet wide, seven
feet deep. Rear wall is gold -painted cork.
Canopy is blue-white striped duck. Candy
vending machine by Vendo, ice-drink
venders by Seeburg. Stein Woodcraft stand.
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