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Room for Savings: Optimizing Hotel Spend - Carlson

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Companies can consolidate volumes in two<br />

main ways: by aggregating business from<br />

different countries or regions, and by<br />

rationalizing the number of preferred<br />

properties used by travelers at each destination.<br />

As shown in previous CWT research 2 , local to<br />

regional consolidation can lead to a 60 percent<br />

increase in the room nights allocated to preferred<br />

hotels in the program, while regional to global<br />

consolidation can add a further 30 percent.<br />

can add up to 33 percent to the total cost of<br />

stay, according to a CWT analysis of<br />

corporate credit card data (Figure 91). It is<br />

clearly worthwhile <strong>for</strong> companies to<br />

negotiate free amenities within their room<br />

rate wherever possible. Case studies show<br />

that companies obtain free breakfast and<br />

Internet access at up to 50 percent of their<br />

preferred properties, saving 2.6 percent of<br />

total hotel spend.<br />

Include amenities in negotiations. Services<br />

such as meals, parking and Internet access<br />

Figure 91: Amenity charges can add up to 33 percent to the total cost of stay<br />

%<br />

140<br />

120<br />

100<br />

80<br />

60<br />

40<br />

Extra charges as a percentage of the average room rate when incurred<br />

15<br />

8<br />

Potential cost of all extra<br />

charges as a percentage of<br />

the room rate<br />

100 100<br />

4<br />

6<br />

33<br />

20<br />

0<br />

<strong>Room</strong><br />

Restaurant/<br />

<strong>Room</strong> service<br />

Parking Internet Other Total<br />

Source: CWT Travel Management Institute<br />

Based on credit card spend data <strong>for</strong> one company in the U.S. in April 2008<br />

2<br />

Global Horizons: Consolidating a Travel Program, CWT Travel Management Institute (2007)

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