Room for Savings: Optimizing Hotel Spend - Carlson
Room for Savings: Optimizing Hotel Spend - Carlson
Room for Savings: Optimizing Hotel Spend - Carlson
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Companies can consolidate volumes in two<br />
main ways: by aggregating business from<br />
different countries or regions, and by<br />
rationalizing the number of preferred<br />
properties used by travelers at each destination.<br />
As shown in previous CWT research 2 , local to<br />
regional consolidation can lead to a 60 percent<br />
increase in the room nights allocated to preferred<br />
hotels in the program, while regional to global<br />
consolidation can add a further 30 percent.<br />
can add up to 33 percent to the total cost of<br />
stay, according to a CWT analysis of<br />
corporate credit card data (Figure 91). It is<br />
clearly worthwhile <strong>for</strong> companies to<br />
negotiate free amenities within their room<br />
rate wherever possible. Case studies show<br />
that companies obtain free breakfast and<br />
Internet access at up to 50 percent of their<br />
preferred properties, saving 2.6 percent of<br />
total hotel spend.<br />
Include amenities in negotiations. Services<br />
such as meals, parking and Internet access<br />
Figure 91: Amenity charges can add up to 33 percent to the total cost of stay<br />
%<br />
140<br />
120<br />
100<br />
80<br />
60<br />
40<br />
Extra charges as a percentage of the average room rate when incurred<br />
15<br />
8<br />
Potential cost of all extra<br />
charges as a percentage of<br />
the room rate<br />
100 100<br />
4<br />
6<br />
33<br />
20<br />
0<br />
<strong>Room</strong><br />
Restaurant/<br />
<strong>Room</strong> service<br />
Parking Internet Other Total<br />
Source: CWT Travel Management Institute<br />
Based on credit card spend data <strong>for</strong> one company in the U.S. in April 2008<br />
2<br />
Global Horizons: Consolidating a Travel Program, CWT Travel Management Institute (2007)