Room for Savings: Optimizing Hotel Spend - Carlson
Room for Savings: Optimizing Hotel Spend - Carlson
Room for Savings: Optimizing Hotel Spend - Carlson
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
SUMMARY<br />
Understanding traveler needs and behavior:<br />
Proximity to business locations is the most important criterion <strong>for</strong> travelers,<br />
who generally place practicality above com<strong>for</strong>t when choosing hotels.<br />
<strong>Hotel</strong> category, while important, is not always a direct driver of traveler satisfaction.<br />
All hotel criteria become more important <strong>for</strong> longer stays.<br />
Travelers are satisfied with “no frills” booking features that work well.<br />
Companies can adapt their program to different segments of travelers, whose<br />
hotel preferences and booking behavior may vary.