Room for Savings: Optimizing Hotel Spend - Carlson
Room for Savings: Optimizing Hotel Spend - Carlson
Room for Savings: Optimizing Hotel Spend - Carlson
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“No-frills” booking<br />
When it comes to booking tools, travelers want<br />
simple functionalities that work well. On the<br />
whole, they place little importance on extras<br />
such as hotel photos and feedback from other<br />
guests, both of which are common on leisure<br />
booking sites. What they value most is the ability<br />
to book quickly and when it is convenient <strong>for</strong><br />
them. Other high-ranking criteria are immediate<br />
confirmation of booking, the ability to change or<br />
cancel a booking, and in<strong>for</strong>mation on the hotel’s<br />
location. In addition, travelers acknowledge the<br />
importance of being able to access preferred<br />
hotels and book the best rate (Figure 33).<br />
Figure 33: Travelers consider speed and convenience to be the most important booking<br />
features<br />
Booking speed<br />
Ability to book at any time<br />
Immediate booking confirmation<br />
Ease of changing/cancelling booking<br />
In<strong>for</strong>mation on hotel location<br />
Absence of booking fees<br />
Ease of booking preferred hotels<br />
One-stop booking<br />
Ability to obtain best hotel rate<br />
Large choice of hotels<br />
Bill sent directly to the traveler’s company/TMC<br />
Ease of booking at destinations outside the program<br />
Ability to book independent hotels<br />
Quality of advice<br />
<strong>Hotel</strong> photos<br />
Traveler feedback<br />
Booking features ranked by importance to travelers<br />
Importance<br />
Unimportant Nice to have Important Essential<br />
Source: CWT Travel Management Institute<br />
Based on a survey of travelers (5,016 responses)
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