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Room for Savings: Optimizing Hotel Spend - Carlson

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Seven steps to optimize hotel spend > Design an effective hotel policy<br />

Figure 45: Booking through the travel management company provides competitive room<br />

availability and flexibility<br />

* Flexibility: the ability to change or cancel bookings with little or no penalty<br />

Source: CWT Travel Management Institute, based on a hotel price benchmark (330 bookings)<br />

It is important to note that TMCs can obtain<br />

lower rates even at hotels outside a<br />

company’s program. To test this assertion, a<br />

major multinational company asked CWT to<br />

participate in a benchmarking exercise,<br />

comparing rates with the hotel booking specialist<br />

HRS. For this benchmark, the customer chose 10<br />

of the most important hotels used by their<br />

travelers in different cities around the world,<br />

picked three different dates and analyzed rates,<br />

availability and flexibility (i.e., the ability to change<br />

or cancel bookings with little or no penalty). As<br />

shown in Figure 46, the rates proposed by<br />

CWT were on average 5 percent cheaper than<br />

those offered by HRS. In addition, higher scores<br />

were obtained by CWT <strong>for</strong> hotel availability and<br />

flexibility, as confirmed by CWT research.<br />

53

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