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Room for Savings: Optimizing Hotel Spend - Carlson

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Seven steps to optimize hotel spend > Negotiate effectively<br />

Ask <strong>for</strong> a permanent room allotment.<br />

Some hotels will agree to hold a specific<br />

number of rooms <strong>for</strong> the company on a<br />

permanent basis, releasing any that are not<br />

required 24 or 48 hours be<strong>for</strong>e the check-in<br />

date without charging cancellation fees. This<br />

service is usually provided free of charge and<br />

is worth negotiating when a company has<br />

very large volumes and when room<br />

availability can be problematic.<br />

companies whose travelers often stay longer<br />

than a few nights, <strong>for</strong> two reasons. First,<br />

longer stays may include lower occupancy<br />

nights such as weekends. In addition, longer<br />

stays reduce the average cost per guest, <strong>for</strong><br />

example in terms of check-in/check-out<br />

processes. CWT analyses show that some<br />

companies have significantly longer stays on<br />

average (Figure 92) and can there<strong>for</strong>e<br />

leverage this fact in negotiations.<br />

Leverage attractive stay patterns. <strong>Hotel</strong>iers<br />

say they are willing to grant better rates to<br />

Figure 92: Some companies can leverage longer than average stays in negotiations<br />

Breakdown of hotel bookings by length of stay<br />

7<br />

15<br />

30<br />

8<br />

12<br />

17<br />

23<br />

9<br />

8<br />

14<br />

24<br />

7<br />

7<br />

13<br />

26<br />

6<br />

7<br />

12<br />

24<br />

6<br />

9<br />

10<br />

23<br />

7<br />

6<br />

9<br />

22<br />

5<br />

6<br />

10<br />

22<br />

4<br />

5<br />

9<br />

23<br />

4<br />

7<br />

8<br />

17<br />

3<br />

4<br />

7<br />

19<br />

6<br />

8<br />

13<br />

22<br />

5 nights<br />

and more<br />

4 nights<br />

3 nights<br />

2 nights<br />

19<br />

29<br />

40<br />

45<br />

47<br />

51<br />

52<br />

56<br />

57<br />

59<br />

64<br />

67<br />

52<br />

1 night<br />

AF Q AB AO AH F H V AJ AR AS All clients<br />

Company<br />

3.0 2.4 2.5 2.2 2.1 2.1 2.2 1.9 1.9 1.8 1.8 2.3<br />

Average number of nights<br />

Source: CWT Travel Management Institute<br />

Based on transaction data, 2008<br />

99

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