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Room for Savings: Optimizing Hotel Spend - Carlson

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Identifying properties and locations that<br />

represent at least US$10,000 in spend<br />

Travel managers should consider including in<br />

their preferred hotel program any property that<br />

represents sufficient spend to make negotiations<br />

worthwhile <strong>for</strong> both parties. For buyers, the<br />

benefits of negotiating a deal typically outweigh<br />

costs when spend reaches US$10,000 (Figure<br />

55). For hoteliers, the threshold is often 100<br />

room nights, which may represent more than<br />

US$10,000. These figures vary, however,<br />

between cities and properties, and some<br />

hoteliers will be prepared to negotiate rates <strong>for</strong><br />

fewer room nights.<br />

Figure 55: It is generally worthwhile <strong>for</strong> companies to negotiate a deal at any hotel<br />

representing at least US$10,000 in spend<br />

5,000<br />

US$<br />

4,000<br />

3,000<br />

<strong>Savings</strong><br />

outweigh costs<br />

when the<br />

company<br />

spends at least<br />

US$10,000 at<br />

the hotel<br />

<strong>Savings</strong><br />

2,000<br />

1,000<br />

Typical costs (negotiation and program management)<br />

0<br />

0 10,000 20,000 30,000 40,000 50,000 60,000<br />

Annual spend at a hotel (US$)<br />

Actual costs vary between companies according to the number of hotels in the program, the country where costs are<br />

incurred, etc. Negotiation costs are based on typical costs <strong>for</strong> a program of 500 hotels. <strong>Savings</strong> assume typical volume<br />

discounts (i.e., 5%).<br />

Sources: CWT <strong>Hotel</strong> Solutions Group, CWT Travel Management Institute

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