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Room for Savings: Optimizing Hotel Spend - Carlson

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To ensure that the agreed conditions are being<br />

met, companies should monitor hotelier<br />

per<strong>for</strong>mance throughout the year and identify<br />

any improvements that need to be made. In<br />

particular, it is worth focusing on three main<br />

areas:<br />

Rate loading in global distribution<br />

systems (GDSs). An initial CWT audit of five<br />

companies’ programs revealed that only 50<br />

percent of negotiated rates were loaded<br />

correctly, while a further 10 percent were<br />

loaded incorrectly and were on average 15<br />

percent higher. This result is common and<br />

such GDS rate loading errors can add<br />

approximately 5 percent to overall hotel<br />

program costs. When monitored and<br />

discussed with hoteliers, however, results can<br />

improve dramatically. In this analysis, regular<br />

rate audits gradually raised the percentage of<br />

correctly loaded rates to 77 percent. Ideally,<br />

an audit should take place at the beginning<br />

of the year to ensure the new terms and<br />

conditions are applied, and be repeated<br />

several times until most errors have been<br />

eliminated (Figures 118-119).<br />

Figure 118: In an initial audit of 5 companies’ programs, only 50% of negotiated rates were<br />

loaded correctly into the GDS<br />

Loaded<br />

rates (%)<br />

100<br />

GDS audits <strong>for</strong> 5 companies, 2008<br />

(Companies X, AE, G, D & AK)<br />

80<br />

60<br />

60<br />

75<br />

67<br />

83<br />

77<br />

Rates loaded<br />

Rates loaded correctly<br />

40<br />

50<br />

20<br />

0<br />

1st audit 2nd audit 3rd audit<br />

Sources: CWT <strong>Hotel</strong> Solutions Group, CWT Travel Management Institute

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