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Room for Savings: Optimizing Hotel Spend - Carlson

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Consider renegotiating flat rates during<br />

the year if market conditions mean that<br />

better rates may be obtained. For example,<br />

one company asked its top 100 properties<br />

to propose new preferred rates in March<br />

2009 to take into account the global<br />

decrease in rates since the beginning of the<br />

year. Figures 96-97 show how 64 of the<br />

properties agreed to lower their rates by an<br />

average of 8 percent. Some hotels<br />

proposed substantially larger rate reductions<br />

of up to 30 percent.<br />

Figure 96: 64% of properties approached by a company in March 2009 agreed to lower their<br />

previously negotiated rates<br />

Number<br />

of properties<br />

Properties’ response to a request to renegotiate rates in March 2009<br />

(Company I’s top 100 properties)<br />

100<br />

16<br />

80<br />

20<br />

60<br />

40<br />

100<br />

84<br />

64<br />

64% of hotels<br />

renegotiated<br />

20<br />

0<br />

All hotels<br />

approached<br />

(company's top<br />

100)<br />

No response Response Refused to<br />

renegotiate<br />

Agreed to<br />

renegotiate<br />

Rates dropped<br />

by 8% on average<br />

(US$600,000 savings)<br />

Sources: CWT <strong>Hotel</strong> Solutions Group, CWT Travel Management Institute

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