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Room for Savings: Optimizing Hotel Spend - Carlson

Room for Savings: Optimizing Hotel Spend - Carlson

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Seven steps to optimize hotel spend > Negotiate effectively<br />

SUMMARY<br />

Key points <strong>for</strong> effective negotiations:<br />

Property-level negotiations are generally worthwhile <strong>for</strong> any hotel representing<br />

at least US$10,000 in spend. Under this threshold, companies can consider<br />

chain-wide deals.<br />

Although companies tend to prefer flat-rate deals with preferred properties,<br />

dynamic pricing agreements can bring savings if they are well monitored,<br />

especially in an economic downturn. On the whole, however, companies tend<br />

to prefer the predictability of flat-rate deals.<br />

Companies that negotiate last-room availability tend to pay lower average room<br />

rates over the year, even if the negotiated rate tends to be slightly higher.<br />

To negotiate most effectively, buyers should know the local market, consolidate<br />

room night volumes, benchmark rates, include amenities in negotiations,<br />

leverage city caps and attractive stay patterns, and conduct several rounds of<br />

negotiations as needed. Companies can also renegotiate during the year if<br />

internal or market conditions change to the extent that better rates are likely.<br />

For best results, companies should plan sufficiently in advance, ensure they have<br />

the right resources, and work closely with their travel management company.<br />

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