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ANNUAL REPORT 2007 รายงานประจำปี - IR Plus

ANNUAL REPORT 2007 รายงานประจำปี - IR Plus

ANNUAL REPORT 2007 รายงานประจำปี - IR Plus

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Message from Managing Director<br />

Year <strong>2007</strong> proved to be a challenging year for the Company when compared with other previous years<br />

However, our performance was at reasonably level considering the industry and economic situations as<br />

various external factors, particularly a subside of Thai economy and automobile industry as well as lower<br />

consumer consumption, have adversely affected the operation and expansion of all businesses.<br />

Such external factors have caused the Company’s sale to decrease from Baht 2,742 million to Baht 2,345<br />

million, or Baht 397 million decreases. However, with the managements’ and employees’ endeavor with hard<br />

work, the Company’s revenue from customer services has increased 21% from year 2006. Furthermore, an<br />

improvement of work efficiency in order to control cost and expense has given a favorable result of Baht 62<br />

million of net profit<br />

The Company was able to pass through all of the obstacles and hard times in <strong>2007</strong> because of hard work of<br />

the managements’ and employees’ endeavor. Also, the management always keeps tracking with trends and<br />

has a continuously adapt marketing strategy to suit the current market situation such as launching a new car<br />

model, a new business line which offers customers premium used automobiles at a reasonable price under<br />

the new project named the “S.E.C. OK.”, as well as new service on installation of natural gas vehicle (NGV) for<br />

the existing gasoline-powered vehicles appliances.<br />

Though the performance for year <strong>2007</strong> proved to be not as prominent as previous years, I believe that<br />

dedication of the management team and employees to the Company are not lower. Therefore, I as the<br />

management of the Company would like to thank all of management and employees for dedicating and<br />

overcoming obstacles in the year <strong>2007</strong>, and expect that with the great collaboration and dedication of every<br />

party will bring the Company towards our successful and steadily achievement in the years to come.<br />

(Mr. Phaibul Suksuthamwong)<br />

Managing Director<br />

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