Mapping the Great Beyond: Identifying Meaningful Networks in

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MAPPING THE GREAT BEYOND 19 A public diplomat faced with having to identify useful hub points for online engagement might find this tool useful for providing some start points when leaving the safely walled garden of centralized engagement. (A very limited variation of this could be attempted through Flickrgraph.) 30 3. Once the engagement has begun, the second option can be taken a step further if other tools are available. Specifically, with only a little resource it would be possible to map the network with which you are currently engaging to see who else is acting as hub points in the network. One option to achieve this is to map the incoming links to a series of sites. This can provide an insight into who is directing traffic toward a particular site operated by the PD organization. On the map other individuals or hubs with which an organization can engage in future may become evident. Some may already be known to the organization, others may not; however, it matters less whether they are known to the organization and more that they are known to others dispersed throughout the network with which the organization may not have direct contact. How? To demonstrate this method I enlisted the help of MountainRunner, the CPD Blog, and Enduring America, and used data from my own blog, Wandren PD. 31 The data used here are via Google’s database
20 MAPPING THE GREAT BEYOND on incoming links to the top level domain, a site provided to the site owner via a Google Webmaster tool in the form of a CSV download of all incoming links. Google will also provide a different form of this data through a search, although the format is less easily usable. 32 Once the data are gathered they can be mapped. Figure 5 shows incoming links to the CPD Blog, MountainRunner, Enduring America and Wandren PD, each represented by a sphere on the map. 33 The resulting image shows the links to each of the sites that provided data in 2009. The image also identifies those sites which are linking to the front page of each of these blogs. Each large colored sphere represents one of the sites that shared data. The color and position of the small dots is determined by which of the sites that particular Web page has linked. The resulting clusters around the larger spheres demonstrate all those pages which link to that site. Figure 5. Mapping link data
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